Crucial vs SanDisk:Which is more popular by branded search in New Zealand?
In August 2026, SanDisk had more branded searches than Crucial among storage drive and memory card brands in New Zealand. SanDisk was estimated to have 14.2K branded searches compared to Crucial’s 240, and held a 71.4% Share of Search versus Crucial’s 1.2%.
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Which is more popular in search, Crucial or SanDisk?
Compare the SSD, hard drive and memory card brands New Zealanders store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SanDisk, Crucial. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crucial and SanDisk comparison changed over the last 12 months?
3 findings
- SanDisk was ahead of Crucial in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 0.95% to 1.2%, and its estimated monthly branded searches moved from 140 to 240.
- Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 69.8% to 71.4%, and its estimated monthly branded searches moved from 10.2K to 14.2K.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
2 changes
In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%.
Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crucial’s and SanDisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crucial
7 branded search terms
- crucial bx500 ssd
- crucial external hard drive
- crucial hard drive
- crucial memory
- crucial ram
- crucial sd card
- crucial ssd
SanDisk
22 branded search terms
- sandisk
- sandisk card
- sandisk card reader
- sandisk com
- sandisk external hard drive
- sandisk extreme
- sandisk extreme microsd card
- sandisk extreme portable ssd
- sandisk extreme pro
- sandisk extreme pro 128gb
- sandisk extreme pro 256gb
- sandisk extreme pro sd card
- sandisk extreme pro sdxc uhs i
- sandisk hard drive
- sandisk micro sd card
- sandisk near me
- sandisk nz
- sandisk sd card
- sandisk ssd
- sandisk ultra micro sd card
- sandisk ultra sd card
- sandisk usb
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.