How popular isCrucial in search?
In August 2026, there were an estimated 240 branded searches for Crucial in New Zealand which is up 71.4% over the last 11 months. Crucial holds 1.2% estimated Share of Search among New Zealand storage drive and memory card brands and is ranked 5th of 6 competitors for search popularity.
SanDisk71.4%
Samsung SSD14.8%Seagate6.9%
Western Digital4.6%
Crucial1.2%
Kingston1.2%
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Which storage drive and memory card brands compete with Crucial?
Share of Search by month for SanDisk, Samsung SSD, Seagate, Western Digital, Crucial. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.4% | 14.2K | -5.4% | +4 points | |
| 2, held 2nd | 14.8% | 3K | -34.1% | -5.3 points | |
| 3, held 3rd | 6.9% | 1.4K | +3% | +0.9 points | |
| 4, held 4th | 4.6% | 910 | -18% | -0.4 points | |
| 5, moved from 6th to 5th | 1.2% | 240 | +41.2% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.2% | 230 | +27.8% | +0.3 pointsmoved from 5th to 6th |
1.
71.4%
held 1st · 14.2K estimated branded searches · -5.4% vs prior month · +4 points
14.8%
held 2nd · 3K estimated branded searches · -34.1% vs prior month · -5.3 points
3.
6.9%
held 3rd · 1.4K estimated branded searches · +3% vs prior month · +0.9 points
4.6%
held 4th · 910 estimated branded searches · -18% vs prior month · -0.4 points
5.
Crucial1.2%
moved from 6th to 5th · 240 estimated branded searches · +41.2% vs prior month · +0.4 points
6.
Kingston1.2%
moved from 5th to 6th · 230 estimated branded searches · +27.8% vs prior month · +0.3 points
Compare search popularity between Crucial and its closest rivals
How has branded search demand for Crucial changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Crucial in New Zealand rose from 140 to 240.
- Across the 11 months ending August 2026, Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 3.9% in December 2025 and was lowest at 0.63% in May 2026.
- Across the 11 months ending August 2026, Crucial rose from 6th to 5th among storage drive and memory card brands in New Zealand.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
6 changes
In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%.
In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%.
In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%.
Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.
In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.
Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026.
How is Crucial measured?
Brandwave collects information about searches that people make online using Crucial’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- crucial bx500 ssd
- crucial external hard drive
- crucial hard drive
- crucial memory
- crucial ram
- crucial sd card
- crucial ssd
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Is Crucial your brand?
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