Crucial vs Samsung SSD:Which is more popular by branded search in New Zealand?
In August 2026, Samsung SSD had more branded searches than Crucial among storage drive and memory card brands in New Zealand. Samsung SSD was estimated to have 3K branded searches compared to Crucial’s 240, and held a 14.8% Share of Search versus Crucial’s 1.2%.
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Which is more popular in search, Crucial or Samsung SSD?
Compare the SSD, hard drive and memory card brands New Zealanders store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung SSD, Crucial. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crucial and Samsung SSD comparison changed over the last 12 months?
3 findings
- Samsung SSD was ahead of Crucial in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 0.95% to 1.2%, and its estimated monthly branded searches moved from 140 to 240.
- Across the 11 months ending August 2026, Samsung SSD’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 13.5% to 14.8%, and its estimated monthly branded searches moved from 2K to 3K.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
2 changes
In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%.
Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crucial’s and Samsung SSD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crucial
7 branded search terms
- crucial bx500 ssd
- crucial external hard drive
- crucial hard drive
- crucial memory
- crucial ram
- crucial sd card
- crucial ssd
Samsung SSD
24 branded search terms
- samsung 990 pro
- samsung 990 pro 1tb
- samsung 990 pro 2tb
- samsung 990 pro 4tb
- samsung 990 pro nvme ssd
- samsung 990 pro ssd
- samsung ssd
- samsung ssd 1tb
- samsung ssd 2tb
- samsung ssd 500gb
- samsung ssd external hard drive
- samsung ssd hard disk
- samsung ssd t7
- samsung t7
- samsung t7 1tb
- samsung t7 2tb
- samsung t7 4tb
- samsung t7 external ssd
- samsung t7 portable ssd
- samsung t7 shield
- samsung t7 shield 1tb
- samsung t7 shield 2tb
- samsung t7 shield portable ssd
- samsung t7 ssd
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.