Brandwave

Crucial vs Lexar:Which is more popular?

In September 2026, Crucial and Lexar were level in searches among storage drive and memory card brands in New Zealand, with an estimated 150 versus 140 branded searches, at 0.05% of the total each. When we asked ChatGPT and Google AI Overviews about storage drive and memory card brands, Lexar appeared in two of the five answers and Crucial in one. Lexar was mentioned before Crucial in two out of three answers that named either.

Among storage drive and memory card brands in New Zealand in September 2026

Who do people search for more?

Crucial, about 7% more searches than Lexar

Crucial 150 searchesLexar 140 searches

Who does AI mention more?

Lexar, mentioned in 2 of 5 answers, Crucial in 1

Lexar in 2 of 5Crucial in 1 of 5

Who does AI recommend more?

Lexar, named ahead of Crucial in 2 of 3 answers

Lexar first in 2Crucial first in 1

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Top storage drive and memory card brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lexar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Crucial was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lexar was listed before Crucial in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung SSD1st
  2. SanDisk2nd
  3. Kingston3rd
  4. Western Digital4th
  5. Noel Leeming5th
  6. Seagate6th
  7. Lexar7th
  8. Crucial8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SanDisk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung SSD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingston4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seagate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noel Leeming2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Digital2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crucial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about storage drive and memory card brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crucial or Lexar more popular in search?

This chart shows how often people search Google for Crucial and Lexar by name. Each line represents a brand's share of searches for all eight storage drive and memory card brands we track, month by month, from searches in New Zealand.

Crucial and Lexar among storage drive and memory card brands in New Zealand, by month

Share of searches by month for Crucial, Lexar. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingSanDiskSeagateSamsung SSDWestern DigitalKingstonCrucialLexar
Oct 202596.6%2.8%0.19%0.17%0.13%0.05%0.04%0.03%
Nov 202597.5%2%0.15%0.16%0.1%0.04%0.03%0.01%
Dec 202597%2.3%0.18%0.17%0.08%0.04%0.14%0.02%
Jan 202695.4%3.8%0.3%0.19%0.18%0.06%0.05%0.02%
Feb 202695.4%3.6%0.31%0.23%0.31%0.05%0.06%0.02%
Mar 202695.3%3.8%0.31%0.21%0.24%0.08%0.07%0.03%
Apr 202694.4%4.7%0.3%0.24%0.2%0.06%0.05%0.02%
May 202693.9%5.2%0.34%0.21%0.21%0.06%0.05%0.02%
Jun 202694.5%4.6%0.3%0.25%0.19%0.07%0.06%0.02%
Jul 202694.9%4.3%0.23%0.22%0.2%0.06%0.06%0.02%
Aug 202694.7%4.4%0.27%0.19%0.17%0.08%0.05%0.05%
Sep 202694.5%4.8%0.23%0.18%0.13%0.06%0.05%0.05%

How has the Crucial and Lexar comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand storage drive and memory card brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Lexar in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

  2. Estimated monthly branded searches for Crucial in New Zealand rose 15.4% over 12 measured months, from 130 to 150 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Crucial’s and Lexar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crucial

5 branded search terms

  • crucial hard drive
  • crucial memory
  • crucial ram
  • crucial sd card
  • crucial ssd

Lexar

1 branded search term

  • lexar

How the Brand Demand Index is measured

Other head-to-heads among storage drive and memory card brands

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