Crucial vs Kingston:Which is more popular by branded search in New Zealand?
In August 2026, Crucial and Kingston were level on Share of Search among storage drive and memory card brands in New Zealand, with an estimated 240 versus 230 branded searches, at 1.2% estimated Share of Search each.
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Which is more popular in search, Crucial or Kingston?
Compare the SSD, hard drive and memory card brands New Zealanders store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crucial, Kingston. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crucial and Kingston comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Crucial took it in December 2025, Kingston took it in January 2026, Crucial took it in February 2026, Kingston took it in April 2026, Crucial took it in August 2026.
- Across the 11 months ending August 2026, Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 0.95% to 1.2%, and its estimated monthly branded searches moved from 140 to 240.
- Across the 11 months ending August 2026, Kingston’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 190 to 230.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
2 changes
Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.
In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Crucial’s and Kingston’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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