Brandwave

How popular isWestern Digital in search?

In August 2026, there were an estimated 910 branded searches for Western Digital in New Zealand which is up 11% over the last 11 months. Western Digital holds 4.6% estimated Share of Search among New Zealand storage drive and memory card brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. SanDisk71.4%
  2. Samsung SSD14.8%
  3. Seagate6.9%
  4. Western Digital4.6%
  5. Crucial1.2%
  6. Kingston1.2%
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Which storage drive and memory card brands compete with Western Digital?

Western Digital against storage drive and memory card brands in New Zealand, by month

Share of Search by month for SanDisk, Samsung SSD, Seagate, Western Digital. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsung SSDSeagateWestern DigitalCrucialKingston
Oct 202569.8%13.5%8.9%5.6%0.95%1.3%
Nov 202567.8%16.1%8.5%5.4%1%1.1%
Dec 202566.6%15%8.8%4.6%3.9%1.1%
Jan 202671.1%12.4%9%5.3%1%1.1%
Feb 202666.8%15.6%8.5%6.9%1.3%0.91%
Mar 202665.8%16.7%8.1%6.6%1.5%1.3%
Apr 202670.8%15.6%7.3%4.7%0.74%0.84%
May 202668.8%19.3%5.9%4.6%0.63%0.74%
Jun 202663.2%24.6%6.2%4.4%0.74%0.82%
Jul 202667.4%20.1%6%5%0.76%0.81%
Aug 202671.4%14.8%6.9%4.6%1.2%1.2%
Sep 2026——————

  1. 1.SanDisk

    71.4%

    held 1st · 14.2K estimated branded searches · -5.4% vs prior month · +4 points

  2. 2.Samsung SSD

    14.8%

    held 2nd · 3K estimated branded searches · -34.1% vs prior month · -5.3 points

  3. 3.Seagate

    6.9%

    held 3rd · 1.4K estimated branded searches · +3% vs prior month · +0.9 points

  4. 4.Western Digital

    4.6%

    held 4th · 910 estimated branded searches · -18% vs prior month · -0.4 points

  5. 5.Crucial

    1.2%

    moved from 6th to 5th · 240 estimated branded searches · +41.2% vs prior month · +0.4 points

  6. 6.Kingston

    1.2%

    moved from 5th to 6th · 230 estimated branded searches · +27.8% vs prior month · +0.3 points

Compare search popularity between Western Digital and its closest rivals

How has branded search demand for Western Digital changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Western Digital in New Zealand rose from 820 to 910.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand decreased from 5.6% to 4.6%.
  • Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 6.9% in February 2026 and was lowest at 4.4% in June 2026.

How did search popularity change for New Zealand storage drive and memory card brands in August 2026?

  1. In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%.

  2. In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%.

  3. In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%.

  4. Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.

  5. In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.

  6. Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026.

How is Western Digital measured?

Brandwave collects information about searches that people make online using Western Digital’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • wd hard drive
  • western digital
  • western digital caviar blue
  • western digital disk
  • western digital elements external hard drive
  • western digital external hdd
  • western digital external ssd
  • western digital my passport
  • western digital my passport 5tb
  • western digital near me
  • western digital nz
  • western digital online
  • western digital passport ultra
  • western digital sd card
  • western digital ssd
  • western digital wd my passport
  • westerndigital
  • westerndigital com
  • westerndigital ssd

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How the Brand Demand Index is measured

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