Kingston vs Western Digital:Which is more popular by branded search in New Zealand?
In August 2026, Western Digital had more branded searches than Kingston among storage drive and memory card brands in New Zealand. Western Digital was estimated to have 910 branded searches compared to Kingston’s 230, and held a 4.6% Share of Search versus Kingston’s 1.2%.
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Which is more popular in search, Kingston or Western Digital?
Compare the SSD, hard drive and memory card brands New Zealanders store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Digital, Kingston. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kingston and Western Digital comparison changed over the last 12 months?
3 findings
- Western Digital was ahead of Kingston in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kingston’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 190 to 230.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 5.6% to 4.6%, and its estimated monthly branded searches moved from 820 to 910.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
2 changes
In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.
Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kingston’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kingston
6 branded search terms
- kingston external hard drive
- kingston hard drive
- kingston ram
- kingston sd card
- kingston ssd
- kingston usb
Western Digital
19 branded search terms
- wd hard drive
- western digital
- western digital caviar blue
- western digital disk
- western digital elements external hard drive
- western digital external hdd
- western digital external ssd
- western digital my passport
- western digital my passport 5tb
- western digital near me
- western digital nz
- western digital online
- western digital passport ultra
- western digital sd card
- western digital ssd
- western digital wd my passport
- westerndigital
- westerndigital com
- westerndigital ssd
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.