Hard drive brands in New Zealand:Which are most popular?
In September 2026, Seagate was the most searched hard drive brand in New Zealand, accounting for 44.4% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Seagate showed up in every answer. Western Digital was recommended most often, coming first in three out of four responses that gave a list.
SeagateShare of searches 44.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 36.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Western DigitalShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top hard drive brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Seagate appeared every time. Western Digital was recommended most often, coming first in three out of four answers that gave a list. Seagate was second, and Samsung was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Western Digital1st
- Seagate2nd
- Samsung3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seagate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Western Digital4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hard drive brands
5 answers
Asked ChatGPT
“Which hard drive brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hard drive brands in New Zealand?”
Asked ChatGPT
“What's the best hard drive brand in New Zealand for more storage?”
Searched Google, AI Overview
“external hard drive”
Searched Google, AI Overview
“hard drive nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hard drive brands do people search for most?
This chart shows how often people search Google for each hard drive brand by name. Each line represents a brand's share of searches for all three hard drive brands we track, month by month, from searches in New Zealand.
Share of searches by month for Seagate, Samsung, Western Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seagate | Samsung | Western Digital |
|---|---|---|---|
| Oct 2025 | 45.3% | 33.3% | 21.4% |
| Nov 2025 | 43.1% | 35% | 21.9% |
| Dec 2025 | 49.3% | 33.8% | 16.9% |
| Jan 2026 | 48.1% | 24.4% | 27.5% |
| Feb 2026 | 43% | 21.5% | 35.6% |
| Mar 2026 | 43.9% | 29.5% | 26.5% |
| Apr 2026 | 45.7% | 30.2% | 24% |
| May 2026 | 51.4% | 22.5% | 26.1% |
| Jun 2026 | 47.7% | 24.6% | 27.7% |
| Jul 2026 | 41% | 33.3% | 25.6% |
| Aug 2026 | 43.5% | 36.6% | 19.8% |
| Sep 2026 | 44.4% | 36.1% | 19.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 480 | -15.8% | +0.9 points | |
| 2, held 2nd | 36.1% | 390 | -18.8% | -0.5 points | |
| 3, held 3rd | 19.4% | 210 | -19.2% | -0.4 points |
Which brand is most popular in search among hard drive brands in New Zealand?
3 brands
In September 2026, Seagate was the most searched among hard drive brands in New Zealand, with an estimated 480 branded searches, 44.4% of all searches for the three we track. Samsung is in 2nd place, 8.3 percentage points behind at 36.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Seagate | 45.3% → 44.4% | 51.4%May 2026 | 41%Jul 2026 | 1st |
| Samsung | 33.3% → 36.1% | 36.6%Aug 2026 | 21.5%Feb 2026 | 2nd |
| Western Digital | 21.4% → 19.4% | 35.6%Feb 2026 | 16.9%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Seagate’s share of searches among hard drive brands in New Zealand decreased from 45.3% to 44.4%.
- Across the 12 months ending September 2026, Samsung’s share of searches among hard drive brands in New Zealand increased from 33.3% to 36.1%.
- Across the 12 months ending September 2026, Western Digital’s share of searches among hard drive brands in New Zealand decreased from 21.4% to 19.4%.
- Across the 12 months ending September 2026, Seagate’s share of searches among hard drive brands in New Zealand peaked at 51.4% in May 2026 and was lowest at 41% in July 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among hard drive brands in New Zealand peaked at 36.6% in August 2026 and was lowest at 21.5% in February 2026.
- Across the 12 months ending September 2026, Western Digital’s share of searches among hard drive brands in New Zealand peaked at 35.6% in February 2026 and was lowest at 16.9% in December 2025.
How did search popularity change for New Zealand hard drive brands in September 2026?
3 changes
In September 2026, Seagate gained share of searches among hard drive brands in New Zealand, from 43.5% to 44.4%.
In September 2026, Samsung lost share of searches among hard drive brands in New Zealand, from 36.6% to 36.1%.
Western Digital’s share of searches among hard drive brands in New Zealand has lost ground for 3 months in a row, from 27.7% to 19.4% in September 2026.
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