Brandwave

How popular isSeagate in search?

In August 2026, there were an estimated 1.4K branded searches for Seagate in New Zealand which is up 5.4% over the last 11 months. Seagate holds 6.9% estimated Share of Search among New Zealand storage drive and memory card brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. SanDisk71.4%
  2. Samsung SSD14.8%
  3. Seagate6.9%
  4. Western Digital4.6%
  5. Crucial1.2%
  6. Kingston1.2%
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Which storage drive and memory card brands compete with Seagate?

Seagate against storage drive and memory card brands in New Zealand, by month

Share of Search by month for SanDisk, Samsung SSD, Seagate, Western Digital. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsung SSDSeagateWestern DigitalCrucialKingston
Oct 202569.8%13.5%8.9%5.6%0.95%1.3%
Nov 202567.8%16.1%8.5%5.4%1%1.1%
Dec 202566.6%15%8.8%4.6%3.9%1.1%
Jan 202671.1%12.4%9%5.3%1%1.1%
Feb 202666.8%15.6%8.5%6.9%1.3%0.91%
Mar 202665.8%16.7%8.1%6.6%1.5%1.3%
Apr 202670.8%15.6%7.3%4.7%0.74%0.84%
May 202668.8%19.3%5.9%4.6%0.63%0.74%
Jun 202663.2%24.6%6.2%4.4%0.74%0.82%
Jul 202667.4%20.1%6%5%0.76%0.81%
Aug 202671.4%14.8%6.9%4.6%1.2%1.2%
Sep 2026——————

  1. 1.SanDisk

    71.4%

    held 1st · 14.2K estimated branded searches · -5.4% vs prior month · +4 points

  2. 2.Samsung SSD

    14.8%

    held 2nd · 3K estimated branded searches · -34.1% vs prior month · -5.3 points

  3. 3.Seagate

    6.9%

    held 3rd · 1.4K estimated branded searches · +3% vs prior month · +0.9 points

  4. 4.Western Digital

    4.6%

    held 4th · 910 estimated branded searches · -18% vs prior month · -0.4 points

  5. 5.Crucial

    1.2%

    moved from 6th to 5th · 240 estimated branded searches · +41.2% vs prior month · +0.4 points

  6. 6.Kingston

    1.2%

    moved from 5th to 6th · 230 estimated branded searches · +27.8% vs prior month · +0.3 points

Compare search popularity between Seagate and its closest rivals

How has branded search demand for Seagate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Seagate in New Zealand rose from 1.3K to 1.4K.
  • Across the 11 months ending August 2026, Seagate’s estimated Share of Search among storage drive and memory card brands in New Zealand decreased from 8.9% to 6.9%.
  • Across the 11 months ending August 2026, Seagate’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 9% in January 2026 and was lowest at 5.9% in May 2026.

How did search popularity change for New Zealand storage drive and memory card brands in August 2026?

  1. In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%.

  2. In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%.

  3. In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%.

  4. Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.

  5. In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.

  6. Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026.

How is Seagate measured?

Brandwave collects information about searches that people make online using Seagate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • one touch seagate
  • seagate
  • seagate 2t
  • seagate 2tb hard drive
  • seagate barracuda
  • seagate com
  • seagate expansion
  • seagate expansion 2tb
  • seagate expansion portable 2tb
  • seagate external hard disk
  • seagate hard drive
  • seagate ironwolf
  • seagate near me
  • seagate new zealand
  • seagate nz
  • seagate sd card
  • seagate ssd

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How the Brand Demand Index is measured

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