Kingston vs Seagate:Which is more popular by branded search in New Zealand?
In August 2026, Seagate had more branded searches than Kingston among storage drive and memory card brands in New Zealand. Seagate was estimated to have 1.4K branded searches compared to Kingston’s 230, and held a 6.9% Share of Search versus Kingston’s 1.2%.
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Which is more popular in search, Kingston or Seagate?
Compare the SSD, hard drive and memory card brands New Zealanders store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seagate, Kingston. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kingston and Seagate comparison changed over the last 12 months?
3 findings
- Seagate was ahead of Kingston in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kingston’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 190 to 230.
- Across the 11 months ending August 2026, Seagate’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 8.9% to 6.9%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
2 changes
In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%.
In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Kingston’s and Seagate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kingston
6 branded search terms
- kingston external hard drive
- kingston hard drive
- kingston ram
- kingston sd card
- kingston ssd
- kingston usb
Seagate
17 branded search terms
- one touch seagate
- seagate
- seagate 2t
- seagate 2tb hard drive
- seagate barracuda
- seagate com
- seagate expansion
- seagate expansion 2tb
- seagate expansion portable 2tb
- seagate external hard disk
- seagate hard drive
- seagate ironwolf
- seagate near me
- seagate new zealand
- seagate nz
- seagate sd card
- seagate ssd
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.