Brandwave

How popular isKingston?

In September 2026, people searched for Kingston by name about 160 times in New Zealand, an 11.1% decrease from the previous year. These searches made up 0.51% of all New Zealand flash drive brand searches, placing Kingston third out of three brands. When we asked both ChatGPT and Google AI Overviews about flash drive brands, Kingston appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Kingston is the third most searched of 3 competitors and the second most recommended in AI answers.

  1. SanDiskShare of searches 96.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. SamsungShare of searches 2.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. KingstonShare of searches 0.51%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top flash drive brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kingston appeared in all four answers. Kingston is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SanDisk1st
  2. Kingston2nd
  3. Samsung3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SanDisk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kingston4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flash drive brands

4 answers

  • Asked ChatGPT

    “Which flash drive brand should I buy in New Zealand?”

    1. 1SanDisk
    2. 2Kingston
    3. 3Samsung

  • Asked ChatGPT

    “What are the best flash drive brands in New Zealand?”

    1. 1SanDisk
    2. 2Samsung
    3. 3Kingston

  • Asked ChatGPT

    “What's the best flash drive brand in New Zealand for file storage?”

    1. 1SanDisk
    2. 2Samsung
    3. 3Kingston

  • Searched Google, AI Overview

    “usb stick nz”

    1. 1Kingston
    2. 2SanDisk

  • Searched Google, AI Overview

    “cheap flash drive”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which flash drive brands compete with Kingston?

Kingston against flash drive brands in New Zealand, by month

Share of searches by month for SanDisk, Samsung, Kingston. The figures are in the table below the chart.

View monthly share of searches table
MonthSanDiskSamsungKingston
Oct 202595.2%4.1%0.63%
Nov 202594.6%4.8%0.6%
Dec 202595.1%4.1%0.77%
Jan 202696.2%3%0.7%
Feb 202696.1%3.2%0.79%
Mar 202695.4%3.9%0.7%
Apr 202696.3%3.2%0.5%
May 202697.4%2.2%0.41%
Jun 202696.9%2.5%0.61%
Jul 202696.1%3.2%0.66%
Aug 202695.7%3.8%0.55%
Sep 202696.7%2.8%0.51%

  1. 1.SanDisk

    96.7%

    Held 1st. 13.3K estimated branded searches, +9.4% vs prior month. Share +1 points.

  2. 2.Samsung

    2.8%

    Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -0.9 points.

  3. 3.Kingston

    0.51%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kingston and its closest rivals

Every comparison with Kingston

8 comparisons

How has branded search demand for Kingston changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kingston in New Zealand fell from 180 to 160.
  • Across the 12 months ending September 2026, Kingston’s share of searches among flash drive brands in New Zealand held steady, from 0.63% to 0.51%.

How did search popularity change for New Zealand flash drive brands in September 2026?

3 changes

  1. In September 2026, SanDisk gained share of searches among flash drive brands in New Zealand, from 95.7% to 96.7%.

  2. In September 2026, Samsung lost share of searches among flash drive brands in New Zealand, from 3.8% to 2.8%.

  3. Estimated monthly branded searches for Kingston in New Zealand rose 16.7% over 12 measured months, from 60 to 70 in September 2026.

How are Kingston’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Kingston’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kingston hard drive
  • kingston ram
  • kingston sd card
  • kingston ssd
  • kingston usb

Do you work for Kingston? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kingston compete?

Kingston is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Storage drive and memory card brands6th of 80.06%Show ranking
Flash drive brands3rd of 30.51%Shown above
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Is Kingston your brand?

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