Kingston vs SanDisk:Which is more popular by branded search in New Zealand?
In August 2026, SanDisk had more branded searches than Kingston among storage drive and memory card brands in New Zealand. SanDisk was estimated to have 14.2K branded searches compared to Kingston’s 230, and held a 71.4% Share of Search versus Kingston’s 1.2%.
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Which is more popular in search, Kingston or SanDisk?
Compare the SSD, hard drive and memory card brands New Zealanders store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SanDisk, Kingston. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung SSD | Seagate | Western Digital | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.8% | 13.5% | 8.9% | 5.6% | 0.95% | 1.3% |
| Nov 2025 | 67.8% | 16.1% | 8.5% | 5.4% | 1% | 1.1% |
| Dec 2025 | 66.6% | 15% | 8.8% | 4.6% | 3.9% | 1.1% |
| Jan 2026 | 71.1% | 12.4% | 9% | 5.3% | 1% | 1.1% |
| Feb 2026 | 66.8% | 15.6% | 8.5% | 6.9% | 1.3% | 0.91% |
| Mar 2026 | 65.8% | 16.7% | 8.1% | 6.6% | 1.5% | 1.3% |
| Apr 2026 | 70.8% | 15.6% | 7.3% | 4.7% | 0.74% | 0.84% |
| May 2026 | 68.8% | 19.3% | 5.9% | 4.6% | 0.63% | 0.74% |
| Jun 2026 | 63.2% | 24.6% | 6.2% | 4.4% | 0.74% | 0.82% |
| Jul 2026 | 67.4% | 20.1% | 6% | 5% | 0.76% | 0.81% |
| Aug 2026 | 71.4% | 14.8% | 6.9% | 4.6% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kingston and SanDisk comparison changed over the last 12 months?
3 findings
- SanDisk was ahead of Kingston in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kingston’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 190 to 230.
- Across the 11 months ending August 2026, SanDisk’s estimated Share of Search among storage drive and memory card brands in New Zealand moved from 69.8% to 71.4%, and its estimated monthly branded searches moved from 10.2K to 14.2K.
How did search popularity change for New Zealand storage drive and memory card brands in August 2026?
2 changes
In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%.
In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Kingston’s and SanDisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kingston
6 branded search terms
- kingston external hard drive
- kingston hard drive
- kingston ram
- kingston sd card
- kingston ssd
- kingston usb
SanDisk
22 branded search terms
- sandisk
- sandisk card
- sandisk card reader
- sandisk com
- sandisk external hard drive
- sandisk extreme
- sandisk extreme microsd card
- sandisk extreme portable ssd
- sandisk extreme pro
- sandisk extreme pro 128gb
- sandisk extreme pro 256gb
- sandisk extreme pro sd card
- sandisk extreme pro sdxc uhs i
- sandisk hard drive
- sandisk micro sd card
- sandisk near me
- sandisk nz
- sandisk sd card
- sandisk ssd
- sandisk ultra micro sd card
- sandisk ultra sd card
- sandisk usb
Put your own brand in this comparison
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