Flash drive brands in New Zealand:Which are most popular?
In September 2026, SanDisk was the most searched flash drive brand in New Zealand, accounting for 96.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, SanDisk and Kingston showed up in every answer. SanDisk was recommended most often, coming first in three out of four responses.
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Top flash drive brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, SanDisk and Kingston appeared every time. SanDisk was recommended most often, coming first in three out of four answers. Kingston was second, and Samsung was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about flash drive brands
4 answers
Asked ChatGPT
“Which flash drive brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flash drive brands in New Zealand?”
Asked ChatGPT
“What's the best flash drive brand in New Zealand for file storage?”
Searched Google, AI Overview
“usb stick nz”
Searched Google, AI Overview
“cheap flash drive”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which flash drive brands do people search for most?
This chart shows how often people search Google for each flash drive brand by name. Each line represents a brand's share of searches for all three flash drive brands we track, month by month, from searches in New Zealand.
Share of searches by month for SanDisk, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | SanDisk | Samsung | Kingston |
|---|---|---|---|
| Oct 2025 | 95.2% | 4.1% | 0.63% |
| Nov 2025 | 94.6% | 4.8% | 0.6% |
| Dec 2025 | 95.1% | 4.1% | 0.77% |
| Jan 2026 | 96.2% | 3% | 0.7% |
| Feb 2026 | 96.1% | 3.2% | 0.79% |
| Mar 2026 | 95.4% | 3.9% | 0.7% |
| Apr 2026 | 96.3% | 3.2% | 0.5% |
| May 2026 | 97.4% | 2.2% | 0.41% |
| Jun 2026 | 96.9% | 2.5% | 0.61% |
| Jul 2026 | 96.1% | 3.2% | 0.66% |
| Aug 2026 | 95.7% | 3.8% | 0.55% |
| Sep 2026 | 96.7% | 2.8% | 0.51% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.7% | 13.3K | +9.4% | +1 points | |
| 2, held 2nd | 2.8% | 390 | -18.8% | -0.9 points | |
| 3, held 3rd | 0.51% | 70 | 0% | 0 points |
Which brand is most popular in search among flash drive brands in New Zealand?
3 brands
In September 2026, SanDisk was the most searched among flash drive brands in New Zealand, with an estimated 13.3K branded searches, 96.7% of all searches for the three we track. Samsung is in 2nd place, 93.8 percentage points behind at 2.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 SanDisk | 95.2% → 96.7% | 97.4%May 2026 | 94.6%Nov 2025 | 1st |
 Samsung | 4.1% → 2.8% | 4.8%Nov 2025 | 2.2%May 2026 | 2nd |
 Kingston | 0.63% → 0.51% | 0.79%Feb 2026 | 0.41%May 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, SanDisk’s share of searches among flash drive brands in New Zealand increased from 95.2% to 96.7%.
- Across the 12 months ending September 2026, Samsung’s share of searches among flash drive brands in New Zealand decreased from 4.1% to 2.8%.
- Across the 12 months ending September 2026, SanDisk’s share of searches among flash drive brands in New Zealand peaked at 97.4% in May 2026 and was lowest at 94.6% in November 2025.
- Across the 12 months ending September 2026, Samsung’s share of searches among flash drive brands in New Zealand peaked at 4.8% in November 2025 and was lowest at 2.2% in May 2026.
- Across the 12 months ending September 2026, Kingston held steady: its share of searches among flash drive brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand flash drive brands in September 2026?
3 changes
In September 2026, SanDisk gained share of searches among flash drive brands in New Zealand, from 95.7% to 96.7%.
In September 2026, Samsung lost share of searches among flash drive brands in New Zealand, from 3.8% to 2.8%.
Estimated monthly branded searches for Kingston in New Zealand rose 16.7% over 12 measured months, from 60 to 70 in September 2026.
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