Samsung vs SanDisk:Which is more popular?
In September 2026, SanDisk had more branded searches than Samsung among flash drive brands in New Zealand. SanDisk had about 13,300 branded searches, while Samsung had 390. SanDisk made up 96.7% of all flash drive brand searches we track, and Samsung accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about flash drive brands, SanDisk appeared in all four answers and Samsung in three. SanDisk was mentioned before Samsung in every answer.
Who do people search for more?
SanDisk, about 34 searches for every 1 for Samsung
Who does AI mention more?
SanDisk, mentioned in every answer we collected
Who does AI recommend more?
SanDisk, named ahead of Samsung in every answer
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Top flash drive brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, SanDisk appeared in all four answers. Samsung was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. SanDisk was listed before Samsung in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about flash drive brands
4 answers
Asked ChatGPT
“Which flash drive brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flash drive brands in New Zealand?”
Asked ChatGPT
“What's the best flash drive brand in New Zealand for file storage?”
Searched Google, AI Overview
“usb stick nz”
Searched Google, AI Overview
“cheap flash drive”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Samsung or SanDisk more popular in search?
This chart shows how often people search Google for Samsung and SanDisk by name. Each line represents a brand's share of searches for all three flash drive brands we track, month by month, from searches in New Zealand.
Share of searches by month for SanDisk, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | SanDisk | Samsung | Kingston |
|---|---|---|---|
| Oct 2025 | 95.2% | 4.1% | 0.63% |
| Nov 2025 | 94.6% | 4.8% | 0.6% |
| Dec 2025 | 95.1% | 4.1% | 0.77% |
| Jan 2026 | 96.2% | 3% | 0.7% |
| Feb 2026 | 96.1% | 3.2% | 0.79% |
| Mar 2026 | 95.4% | 3.9% | 0.7% |
| Apr 2026 | 96.3% | 3.2% | 0.5% |
| May 2026 | 97.4% | 2.2% | 0.41% |
| Jun 2026 | 96.9% | 2.5% | 0.61% |
| Jul 2026 | 96.1% | 3.2% | 0.66% |
| Aug 2026 | 95.7% | 3.8% | 0.55% |
| Sep 2026 | 96.7% | 2.8% | 0.51% |
How has the Samsung and SanDisk comparison changed over the last 12 months?
3 findings
- SanDisk was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among flash drive brands in New Zealand moved from 4.1% to 2.8%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, SanDisk’s share of searches among flash drive brands in New Zealand moved from 95.2% to 96.7%, and its estimated monthly branded searches moved from 9K to 13.3K.
How did search popularity change for New Zealand flash drive brands in September 2026?
2 changes
In September 2026, SanDisk gained share of searches among flash drive brands in New Zealand, from 95.7% to 96.7%.
In September 2026, Samsung lost share of searches among flash drive brands in New Zealand, from 3.8% to 2.8%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Samsung’s and SanDisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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