Brandwave

How popular isSanDisk?

In September 2026, people searched for SanDisk by name about 13,900 times in New Zealand, a 46.3% increase from the previous year. These searches made up 96.7% of all New Zealand flash drive brand searches, placing SanDisk first out of three brands. When we asked both ChatGPT and Google AI Overviews about flash drive brands, SanDisk appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

SanDisk is the most searched of 3 competitors and the most recommended in AI answers.

  1. SanDiskShare of searches 96.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. SamsungShare of searches 2.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. KingstonShare of searches 0.51%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top flash drive brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SanDisk appeared in all four answers. SanDisk is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SanDisk1st
  2. Kingston2nd
  3. Samsung3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SanDisk4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kingston4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flash drive brands

4 answers

  • Asked ChatGPT

    “Which flash drive brand should I buy in New Zealand?”

    1. 1SanDisk
    2. 2Kingston
    3. 3Samsung

  • Asked ChatGPT

    “What are the best flash drive brands in New Zealand?”

    1. 1SanDisk
    2. 2Samsung
    3. 3Kingston

  • Asked ChatGPT

    “What's the best flash drive brand in New Zealand for file storage?”

    1. 1SanDisk
    2. 2Samsung
    3. 3Kingston

  • Searched Google, AI Overview

    “usb stick nz”

    1. 1Kingston
    2. 2SanDisk

  • Searched Google, AI Overview

    “cheap flash drive”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which flash drive brands compete with SanDisk?

SanDisk against flash drive brands in New Zealand, by month

Share of searches by month for SanDisk, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthSanDiskSamsungKingston
Oct 202595.2%4.1%0.63%
Nov 202594.6%4.8%0.6%
Dec 202595.1%4.1%0.77%
Jan 202696.2%3%0.7%
Feb 202696.1%3.2%0.79%
Mar 202695.4%3.9%0.7%
Apr 202696.3%3.2%0.5%
May 202697.4%2.2%0.41%
Jun 202696.9%2.5%0.61%
Jul 202696.1%3.2%0.66%
Aug 202695.7%3.8%0.55%
Sep 202696.7%2.8%0.51%

  1. 1.SanDisk

    96.7%

    Held 1st. 13.3K estimated branded searches, +9.4% vs prior month. Share +1 points.

  2. 2.Samsung

    2.8%

    Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -0.9 points.

  3. 3.Kingston

    0.51%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SanDisk and its closest rivals

Every comparison with SanDisk

8 comparisons

How has branded search demand for SanDisk changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SanDisk in New Zealand rose from 9.5K to 13.8K.
  • Across the 12 months ending September 2026, SanDisk’s share of searches among flash drive brands in New Zealand increased from 95.2% to 96.7%.
  • Across the 12 months ending September 2026, SanDisk’s share of searches among flash drive brands in New Zealand peaked at 97.4% in May 2026 and was lowest at 94.6% in November 2025.

How did search popularity change for New Zealand flash drive brands in September 2026?

3 changes

  1. In September 2026, SanDisk gained share of searches among flash drive brands in New Zealand, from 95.7% to 96.7%.

  2. In September 2026, Samsung lost share of searches among flash drive brands in New Zealand, from 3.8% to 2.8%.

  3. Estimated monthly branded searches for Kingston in New Zealand rose 16.7% over 12 measured months, from 60 to 70 in September 2026.

How are SanDisk’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using SanDisk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sandisk
  • sandisk card
  • sandisk card reader
  • sandisk extreme
  • sandisk extreme pro
  • sandisk hard drive
  • sandisk sd card
  • sandisk ssd
  • sandisk usb

Do you work for SanDisk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SanDisk compete?

SanDisk is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Storage drive and memory card brands2nd of 84.8%Show ranking
Flash drive brands1st of 396.7%Shown above
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Is SanDisk your brand?

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