Lexar vs SanDisk:Which is more popular?
In September 2026, SanDisk had more branded searches than Lexar among storage drive and memory card brands in New Zealand. SanDisk had about 13,900 branded searches, while Lexar had 140. SanDisk made up 4.8% of all storage drive and memory card brand searches we track, and Lexar accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about storage drive and memory card brands, SanDisk appeared in all five answers and Lexar in two. SanDisk was mentioned before Lexar in every answer.
Who do people search for more?
SanDisk, about 99 searches for every 1 for Lexar
Who does AI mention more?
SanDisk, mentioned in every answer we collected
Who does AI recommend more?
SanDisk, named ahead of Lexar in every answer
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Top storage drive and memory card brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SanDisk appeared in all five answers. Lexar was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SanDisk was listed before Lexar in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Samsung SSD1st- SanDisk2nd
Kingston3rd
Western Digital4th
Noel Leeming5th
Seagate6th
Lexar7th
Crucial8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SanDisk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung SSD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kingston4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seagate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noel Leeming2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Western Digital2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lexar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crucial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about storage drive and memory card brands
5 answers
Asked ChatGPT
“Which storage drive and memory card brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best storage drive and memory card brands in New Zealand?”
Asked ChatGPT
“What's the best storage drive and memory card brand in New Zealand for files and photos?”
Searched Google, AI Overview
“memory card nz”
Searched Google, AI Overview
“storage drive brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lexar or SanDisk more popular in search?
This chart shows how often people search Google for Lexar and SanDisk by name. Each line represents a brand's share of searches for all eight storage drive and memory card brands we track, month by month, from searches in New Zealand.
Share of searches by month for SanDisk, Lexar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Noel Leeming | SanDisk | Seagate | Samsung SSD | Western Digital | Kingston | Crucial | Lexar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.6% | 2.8% | 0.19% | 0.17% | 0.13% | 0.05% | 0.04% | 0.03% |
| Nov 2025 | 97.5% | 2% | 0.15% | 0.16% | 0.1% | 0.04% | 0.03% | 0.01% |
| Dec 2025 | 97% | 2.3% | 0.18% | 0.17% | 0.08% | 0.04% | 0.14% | 0.02% |
| Jan 2026 | 95.4% | 3.8% | 0.3% | 0.19% | 0.18% | 0.06% | 0.05% | 0.02% |
| Feb 2026 | 95.4% | 3.6% | 0.31% | 0.23% | 0.31% | 0.05% | 0.06% | 0.02% |
| Mar 2026 | 95.3% | 3.8% | 0.31% | 0.21% | 0.24% | 0.08% | 0.07% | 0.03% |
| Apr 2026 | 94.4% | 4.7% | 0.3% | 0.24% | 0.2% | 0.06% | 0.05% | 0.02% |
| May 2026 | 93.9% | 5.2% | 0.34% | 0.21% | 0.21% | 0.06% | 0.05% | 0.02% |
| Jun 2026 | 94.5% | 4.6% | 0.3% | 0.25% | 0.19% | 0.07% | 0.06% | 0.02% |
| Jul 2026 | 94.9% | 4.3% | 0.23% | 0.22% | 0.2% | 0.06% | 0.06% | 0.02% |
| Aug 2026 | 94.7% | 4.4% | 0.27% | 0.19% | 0.17% | 0.08% | 0.05% | 0.05% |
| Sep 2026 | 94.5% | 4.8% | 0.23% | 0.18% | 0.13% | 0.06% | 0.05% | 0.05% |
How has the Lexar and SanDisk comparison changed over the last 12 months?
3 findings
- SanDisk was ahead of Lexar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lexar’s share of searches among storage drive and memory card brands in New Zealand moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 90 to 140.
- Across the 12 months ending September 2026, SanDisk’s share of searches among storage drive and memory card brands in New Zealand moved from 2.8% to 4.8%, and its estimated monthly branded searches moved from 9.5K to 13.8K.
How did search popularity change for New Zealand storage drive and memory card brands in September 2026?
2 changes
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Lexar’s and SanDisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among storage drive and memory card brands
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