Hisense vs Samsung:Which is more popular by branded search in New Zealand?
In August 2026, Samsung had more branded searches than Hisense among fridge brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to Hisense’s 4.8K, and held a 19% Share of Search versus Hisense’s 4.3%.
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Which is more popular in search, Hisense or Samsung?
Compare the fridge and freezer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung, Hisense. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Samsung | Haier | LG | Westinghouse | Hisense |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 17.7% | 14.1% | 9.7% | 6.3% | 4.4% |
| Nov 2025 | 49.1% | 18.1% | 13.3% | 9.3% | 5.7% | 4.5% |
| Dec 2025 | 45.5% | 19.6% | 13.6% | 9.9% | 5.9% | 5.6% |
| Jan 2026 | 46.1% | 18.3% | 14% | 10.4% | 6% | 5.2% |
| Feb 2026 | 48.1% | 17.3% | 13.2% | 11.7% | 5.6% | 4% |
| Mar 2026 | 47.2% | 16.9% | 12% | 13.7% | 5.8% | 4.4% |
| Apr 2026 | 45.3% | 18.4% | 13.4% | 11.5% | 6.1% | 5.4% |
| May 2026 | 48.2% | 17.7% | 12.4% | 11.8% | 5.7% | 4.3% |
| Jun 2026 | 47.8% | 18.2% | 12% | 12% | 5.3% | 4.6% |
| Jul 2026 | 47.8% | 17.8% | 12.6% | 11.5% | 5.9% | 4.5% |
| Aug 2026 | 46.1% | 19% | 13% | 11.4% | 6.2% | 4.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hisense and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Hisense in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hisense’s estimated Share of Search among fridge brands in New Zealand moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 4.8K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand moved from 17.7% to 19%, and its estimated monthly branded searches moved from 17.8K to 21.2K.
How did search popularity change for New Zealand fridge brands in August 2026?
1 change
In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.
How each brand is measured
Brandwave collects information about searches that people make online using Hisense’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hisense
23 branded search terms
- hisense
- hisense 100 inch tv
- hisense 40 inch tv
- hisense 417l bottom mount fridge
- hisense 50 inch tv
- hisense 55 inch tv
- hisense 65 inch tv
- hisense 75 inch tv
- hisense 85 inch tv
- hisense bar fridge
- hisense brand
- hisense french door fridge
- hisense fridge
- hisense fridge freezer
- hisense near me
- hisense new zealand
- hisense nz
- hisense oled tv
- hisense tv
- hisense u7
- hisense u7q
- hisense u8
- tv hisense 32 inch
Samsung
35 branded search terms
- 8kg samsung washing machine
- monitor samsung gaming
- samsung 11kg washing machine
- samsung 12kg washing machine
- samsung 27 curved monitor
- samsung 27 inch monitor
- samsung 4k monitor
- samsung 9kg washing machine
- samsung curved monitor
- samsung digital inverter washing machine
- samsung dishdrawer
- samsung dishwasher
- samsung dryer
- samsung french door fridge
- samsung fridge
- samsung fridge freezer
- samsung integrated dishwasher
- samsung monitor
- samsung odyssey
- samsung odyssey g3
- samsung odyssey g5
- samsung odyssey g5 27
- samsung odyssey g5 32
- samsung odyssey g6
- samsung odyssey g7
- samsung odyssey g9
- samsung oled tv
- samsung oven
- samsung top load washing machine
- samsung top loader
- samsung tv
- samsung washer dryer
- samsung washer dryer combo
- samsung washing machine
- samsung washing machine repairing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.