How popular isHisense?
In September 2026, people searched for Hisense by name about 3,050 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 5.9% of all New Zealand fridge brand searches, placing Hisense third out of eight brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Hisense did not appear in any of the answers.
Hisense is the third most searched of 8 competitors and not listed in any AI answer.
Fisher & PaykelShare of searches 67.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HaierShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WestinghouseShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
SamsungShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hisense did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
LG2nd- Haier3rd
Mitsubishi Electric4th- Samsung5th
Bosch6th- Westinghouse7th
- Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge brands in New Zealand?”
Asked ChatGPT
“What's the best fridge brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge brands nz”
Searched Google, AI Overview
“best fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fridge brands compete with Hisense?
Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Samsung, Mitsubishi Electric, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Samsung | Mitsubishi Electric | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 9.7% | 6.1% | 5.7% | 4.5% | 3.2% | 2.8% | 1.3% |
| Nov 2025 | 67.2% | 8.7% | 6.3% | 4.8% | 4.8% | 3.5% | 2.9% | 1.6% |
| Dec 2025 | 64.3% | 8.5% | 8% | 5.6% | 4.7% | 4.1% | 3.2% | 1.5% |
| Jan 2026 | 64.3% | 10.1% | 7.9% | 5.6% | 4.4% | 3.2% | 3.2% | 1.2% |
| Feb 2026 | 68.3% | 8.7% | 5.8% | 5.1% | 4.5% | 3.4% | 2.8% | 1.3% |
| Mar 2026 | 69.7% | 7.1% | 6.3% | 4.7% | 3.9% | 2.5% | 4.5% | 1.4% |
| Apr 2026 | 64.3% | 9.4% | 7.4% | 4.5% | 6.2% | 3.1% | 3.9% | 1.2% |
| May 2026 | 68.4% | 8.6% | 5.4% | 4.7% | 5.4% | 2.8% | 3.3% | 1.3% |
| Jun 2026 | 69% | 8.6% | 6.6% | 4.4% | 3.7% | 3.7% | 2.7% | 1.4% |
| Jul 2026 | 71.7% | 7.8% | 6% | 4.4% | 3.6% | 2.6% | 2.7% | 1.2% |
| Aug 2026 | 70.8% | 8.2% | 5% | 5.3% | 3.9% | 2.9% | 2.6% | 1.4% |
| Sep 2026 | 67.7% | 8.2% | 5.9% | 5.7% | 4.3% | 3.4% | 2.9% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 20.1K | -18.8% | -3.1 points | |
| 2, held 2nd | 8.2% | 2.4K | -15.3% | 0 points | |
| 3, moved from 4th to 3rd | 5.9% | 1.7K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.7% | 1.7K | -8.2% | +0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 1.3K | -6.6% | +0.4 points | |
| 6, held 6th | 3.4% | 1K | 0% | +0.5 points | |
| 7, held 7th | 2.9% | 870 | -5.4% | +0.3 points | |
| 8, held 8th | 2% | 590 | +22.9% | +0.6 points |
67.7%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.1 points.
2.
Haier8.2%
Held 2nd. 2.4K estimated branded searches, -15.3% vs prior month. Share 0 points.
3.
Hisense5.9%
Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.7%
Moved from 3rd to 4th. 1.7K estimated branded searches, -8.2% vs prior month. Share +0.4 points.
5.
Samsung4.3%
Held 5th. 1.3K estimated branded searches, -6.6% vs prior month. Share +0.4 points.
3.4%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
LG2.9%
Held 7th. 870 estimated branded searches, -5.4% vs prior month. Share +0.3 points.
8.
Bosch2%
Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.
Compare popularity between Hisense and its closest rivals
Every comparison with Hisense
19 comparisons
- Hisense vs LG
- Hisense vs Philips
- Hisense vs Samsung
- Hisense vs Sony
- Hisense vs TCL
- Hisense vs Veon
- Fisher & Paykel vs Hisense
- Haier vs Hisense
- Hisense vs Westinghouse
- Hisense vs Panasonic
- Electrolux vs Hisense
- Hisense vs Midea
- Epson vs Hisense
- Hisense vs Mitsubishi Electric
- Hisense vs Miele
- Bosch vs Hisense
- ASKO vs Hisense
- Beko vs Hisense
- BenQ vs Hisense
How has branded search demand for Hisense changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in New Zealand fell from 3.2K to 3K.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge brands in New Zealand peaked at 8% in December 2025 and was lowest at 5% in August 2026.
How did search popularity change for New Zealand fridge brands in September 2026?
5 changes
In September 2026, Hisense overtook Westinghouse to rank 3rd among fridge brands in New Zealand, with 5.9% of the searches.
In September 2026, Bosch gained share of searches among fridge brands in New Zealand, from 1.4% to 2%.
In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%.
In September 2026, Fisher & Paykel lost share of searches among fridge brands in New Zealand, from 70.8% to 67.7%.
Estimated monthly branded searches for Haier in New Zealand fell 19.3% over 12 measured months, from 3K to 2.4K in September 2026.
How are Hisense’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hisense
- hisense bar fridge
- hisense brand
- hisense fridge
- hisense fridge freezer
- hisense oled tv
- hisense tv
Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hisense compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| TV brands | 7th of 8 | 5.4% | Show ranking |
| Fridge brands | 3rd of 8 | 5.9% | Shown above |
| Chest freezer brands | 5th of 6 | 3.8% | Show ranking |
| Upright freezer brands | 3rd of 8 | 4% | Show ranking |
| Integrated dishwasher brands | 3rd of 7 | 4% | Show ranking |
| Fridge freezer brands | 3rd of 7 | 4% | Show ranking |
| Slimline dishwasher brands | 3rd of 6 | 4.2% | Show ranking |
| Deep freezer brands | 3rd of 5 | 17.8% | Show ranking |
| Bar fridge brands | 3rd of 5 | 19.7% | Show ranking |
| Mini fridge brands | 2nd of 4 | 28.7% | Show ranking |
| Short throw projector brands | 2nd of 5 | 28.9% | Show ranking |
| Under counter freezer brands | 1st of 3 | 72.7% | Show ranking |
Is Hisense your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.