Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 3,050 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 4% of all New Zealand upright freezer brand searches, placing Hisense third out of eight brands. When we asked both ChatGPT and Google AI Overviews about upright freezer brands, Hisense appeared in one of the four answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Hisense is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 77.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. HaierShare of searches 9.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. HisenseShare of searches 4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. WestinghouseShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Mitsubishi ElectricShare of searches 2.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

+3 more

Hisense website (opens in a new tab)

Follow Hisense and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hisense was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hisense is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Mitsubishi Electric3rd
  4. Fisher & Paykel4th
  5. LG4th
  6. Hisense6th
  7. Beko–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about upright freezer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which upright freezer brands compete with Hisense?

Hisense against upright freezer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseMitsubishi ElectricBekoLGBosch
Oct 202574.6%11%4.8%3.6%2.6%2.3%1%0.07%
Nov 202576.4%10%5.1%3.1%2.7%1.6%1.1%0.03%
Dec 202574%10.3%6.1%3.7%2.6%2.1%1.1%0.07%
Jan 202672.6%11.9%6%3.6%2.6%2.2%1%0.04%
Feb 202676.4%10%3.9%3.3%3.3%2%0.91%0.08%
Mar 202678.4%8.8%4.3%3.2%2.8%1.7%0.92%0.03%
Apr 202673%11.2%5.9%3.1%3.5%1.9%1.3%0.04%
May 202676.7%9.8%4.2%3.1%3.1%2.1%0.94%0.03%
Jun 202675.5%10%5.1%3.1%3.1%2.1%1.1%0.03%
Jul 202677.9%9%4.6%2.8%2.8%1.9%0.92%0.03%
Aug 202678.9%9.6%3.3%3.2%2.3%1.7%1%0.03%
Sep 202677.1%9.6%4%3.8%2.8%1.6%1.1%0.04%

  1. 1.Fisher & Paykel

    77.1%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.8 points.

  2. 2.Haier

    9.6%

    Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.

  3. 3.Hisense

    4%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.

  4. 4.Westinghouse

    3.8%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Mitsubishi Electric

    2.8%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Beko

    1.6%

    Held 6th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  7. 7.LG

    1.1%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  8. 8.Bosch

    0.04%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hisense and its closest rivals

Every comparison with Hisense

19 comparisons

How has branded search demand for Hisense changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in New Zealand fell from 3.2K to 3K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among upright freezer brands in New Zealand decreased from 4.8% to 4%.
  • Across the 12 months ending September 2026, Hisense’s share of searches among upright freezer brands in New Zealand peaked at 6.1% in December 2025 and was lowest at 3.3% in August 2026.

How did search popularity change for New Zealand upright freezer brands in September 2026?

6 changes

  1. In September 2026, Westinghouse gained share of searches among upright freezer brands in New Zealand, from 3.2% to 3.8%.

  2. In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%.

  3. In September 2026, Fisher & Paykel lost share of searches among upright freezer brands in New Zealand, from 78.9% to 77.1%.

  4. Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  5. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

  6. Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.

How are Hisense’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hisense
  • hisense bar fridge
  • hisense brand
  • hisense fridge
  • hisense fridge freezer
  • hisense oled tv
  • hisense tv

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hisense compete?

Hisense is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
TV brands7th of 85.4%Show ranking
Fridge brands3rd of 85.9%Show ranking
Chest freezer brands5th of 63.8%Show ranking
Upright freezer brands3rd of 84%Shown above
Integrated dishwasher brands3rd of 74%Show ranking
Fridge freezer brands3rd of 74%Show ranking
Slimline dishwasher brands3rd of 64.2%Show ranking
Deep freezer brands3rd of 517.8%Show ranking
Bar fridge brands3rd of 519.7%Show ranking
Mini fridge brands2nd of 428.7%Show ranking
Short throw projector brands2nd of 528.9%Show ranking
Under counter freezer brands1st of 372.7%Show ranking
Creator with pink hair and a pink jacket

Is Hisense your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free