Brandwave

Hisense vs Westinghouse:Which is more popular?

In September 2026, Hisense and Westinghouse were level in searches among upright freezer brands in New Zealand, with an estimated 1K branded searches each, at 4% and 3.8% of the total. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Westinghouse appeared in three of the four answers and Hisense in one. Westinghouse was mentioned before Hisense in every answer.

Among upright freezer brands in New Zealand in September 2026

Who do people search for more?

Hisense and Westinghouse are searched for about as often as each other.

Hisense 1K searchesWestinghouse 1K searches

Who does AI mention more?

Westinghouse, mentioned in 3 of 4 answers, Hisense in 1

Westinghouse in 3 of 4Hisense in 1 of 4

Who does AI recommend more?

Westinghouse, named ahead of Hisense in every answer

Westinghouse first in 3Hisense never first

Follow Hisense vs Westinghouse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Westinghouse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hisense was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Westinghouse was listed before Hisense in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haier1st
  2. Westinghouse2nd
  3. Mitsubishi Electric3rd
  4. Fisher & Paykel4th
  5. LG4th
  6. Hisense6th
  7. Beko–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about upright freezer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hisense or Westinghouse more popular in search?

This chart shows how often people search Google for Hisense and Westinghouse by name. Each line represents a brand's share of searches for all eight upright freezer brands we track, month by month, from searches in New Zealand.

Hisense and Westinghouse among upright freezer brands in New Zealand, by month

Share of searches by month for Hisense, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseMitsubishi ElectricBekoLGBosch
Oct 202574.6%11%4.8%3.6%2.6%2.3%1%0.07%
Nov 202576.4%10%5.1%3.1%2.7%1.6%1.1%0.03%
Dec 202574%10.3%6.1%3.7%2.6%2.1%1.1%0.07%
Jan 202672.6%11.9%6%3.6%2.6%2.2%1%0.04%
Feb 202676.4%10%3.9%3.3%3.3%2%0.91%0.08%
Mar 202678.4%8.8%4.3%3.2%2.8%1.7%0.92%0.03%
Apr 202673%11.2%5.9%3.1%3.5%1.9%1.3%0.04%
May 202676.7%9.8%4.2%3.1%3.1%2.1%0.94%0.03%
Jun 202675.5%10%5.1%3.1%3.1%2.1%1.1%0.03%
Jul 202677.9%9%4.6%2.8%2.8%1.9%0.92%0.03%
Aug 202678.9%9.6%3.3%3.2%2.3%1.7%1%0.03%
Sep 202677.1%9.6%4%3.8%2.8%1.6%1.1%0.04%

How has the Hisense and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand upright freezer brands in September 2026?

2 changes
  1. In September 2026, Westinghouse gained share of searches among upright freezer brands in New Zealand, from 3.2% to 3.8%.

  2. In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hisense’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hisense

2 branded search terms

  • hisense
  • hisense brand

Westinghouse

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

Other head-to-heads among upright freezer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.