How popular isBeko?
In September 2026, people searched for Beko by name about 2,570 times in New Zealand, a 6.2% increase from the previous year. These searches made up 1.6% of all New Zealand upright freezer brand searches, placing Beko sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about upright freezer brands, Beko did not appear in any of the answers.
Beko is the sixth most searched of 8 competitors and not listed in any AI answer.
Fisher & PaykelShare of searches 77.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
HaierShare of searches 9.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
HisenseShare of searches 4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
WestinghouseShare of searches 3.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
BekoShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top upright freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Beko did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Haier1st
- Westinghouse2nd
Mitsubishi Electric3rd- Fisher & Paykel4th
LG4th- Hisense6th
- Beko–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about upright freezer brands
4 answers
Asked ChatGPT
“Which upright freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best upright freezer brands in New Zealand?”
Asked ChatGPT
“What's the best upright freezer brand in New Zealand for a family freezer?”
Searched Google, AI Overview
“upright freezer nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“large upright freezer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which upright freezer brands compete with Beko?
Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Mitsubishi Electric, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Mitsubishi Electric | Beko | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 11% | 4.8% | 3.6% | 2.6% | 2.3% | 1% | 0.07% |
| Nov 2025 | 76.4% | 10% | 5.1% | 3.1% | 2.7% | 1.6% | 1.1% | 0.03% |
| Dec 2025 | 74% | 10.3% | 6.1% | 3.7% | 2.6% | 2.1% | 1.1% | 0.07% |
| Jan 2026 | 72.6% | 11.9% | 6% | 3.6% | 2.6% | 2.2% | 1% | 0.04% |
| Feb 2026 | 76.4% | 10% | 3.9% | 3.3% | 3.3% | 2% | 0.91% | 0.08% |
| Mar 2026 | 78.4% | 8.8% | 4.3% | 3.2% | 2.8% | 1.7% | 0.92% | 0.03% |
| Apr 2026 | 73% | 11.2% | 5.9% | 3.1% | 3.5% | 1.9% | 1.3% | 0.04% |
| May 2026 | 76.7% | 9.8% | 4.2% | 3.1% | 3.1% | 2.1% | 0.94% | 0.03% |
| Jun 2026 | 75.5% | 10% | 5.1% | 3.1% | 3.1% | 2.1% | 1.1% | 0.03% |
| Jul 2026 | 77.9% | 9% | 4.6% | 2.8% | 2.8% | 1.9% | 0.92% | 0.03% |
| Aug 2026 | 78.9% | 9.6% | 3.3% | 3.2% | 2.3% | 1.7% | 1% | 0.03% |
| Sep 2026 | 77.1% | 9.6% | 4% | 3.8% | 2.8% | 1.6% | 1.1% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.1% | 20.1K | -18.8% | -1.8 points | |
| 2, held 2nd | 9.6% | 2.5K | -16.9% | 0 points | |
| 3, held 3rd | 4% | 1K | -0.95% | +0.6 points | |
| 4, held 4th | 3.8% | 1K | 0% | +0.6 points | |
| 5, held 5th | 2.8% | 720 | 0% | +0.5 points | |
| 6, held 6th | 1.6% | 430 | -17.3% | 0 points | |
| 7, held 7th | 1.1% | 280 | -15.2% | 0 points | |
| 8, held 8th | 0.04% | 10 | 0% | 0 points |
77.1%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.8 points.
2.
Haier9.6%
Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.
3.
Hisense4%
Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.
3.8%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.8%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Beko1.6%
Held 6th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.
7.
LG1.1%
Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
8.
Bosch0.04%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Beko and its closest rivals
Every comparison with Beko
13 comparisons
How has branded search demand for Beko changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.4K to 2.6K.
- Across the 12 months ending September 2026, Beko’s share of searches among upright freezer brands in New Zealand decreased from 2.3% to 1.6%.
How did search popularity change for New Zealand upright freezer brands in September 2026?
6 changes
In September 2026, Westinghouse gained share of searches among upright freezer brands in New Zealand, from 3.2% to 3.8%.
In September 2026, Hisense gained share of searches among upright freezer brands in New Zealand, from 3.3% to 4%.
In September 2026, Fisher & Paykel lost share of searches among upright freezer brands in New Zealand, from 78.9% to 77.1%.
Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.
How are Beko’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beko
- beko appliances
- beko dishwasher
- beko dryer
- beko fridge
- beko integrated dishwasher
- beko oven
- beko washing machine
Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Beko compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 10th of 11 | 3.4% | Show ranking |
| Freestanding oven brands | 7th of 8 | 1% | Show ranking |
| Oven and cooktop brands | 7th of 7 | 0.99% | Show ranking |
| Chest freezer brands | 6th of 6 | 1.4% | Show ranking |
| Dishwasher brands | 5th of 7 | 1.6% | Show ranking |
| Upright freezer brands | 6th of 8 | 1.6% | Shown above |
| Integrated dishwasher brands | 6th of 7 | 1.7% | Show ranking |
| Fridge freezer brands | 5th of 7 | 1.7% | Show ranking |
| Slimline dishwasher brands | 4th of 6 | 1.7% | Show ranking |
| Condenser tumble dryer brands | 3rd of 5 | 1.8% | Show ranking |
| Under counter freezer brands | 2nd of 3 | 27.3% | Show ranking |
Is Beko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.