Beko vs LG:Which is more popular by branded search in New Zealand?
In August 2026, LG had more branded searches than Beko among home appliance brands in New Zealand. LG was estimated to have 12.8K branded searches compared to Beko’s 3.1K, and held a 7.7% Share of Search versus Beko’s 1.9%.
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Which is more popular in search, Beko or LG?
Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LG, Beko. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Smeg | Samsung | Haier | Miele | Bosch | LG | Westinghouse | Electrolux | Beko |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 7.5% | 12.5% | 10% | 9.8% | 8.6% | 6.9% | 4.5% | 4.4% | 2.1% |
| Nov 2025 | 35.1% | 7% | 13% | 9.5% | 10.4% | 7.8% | 6.7% | 4.1% | 4.4% | 2.1% |
| Dec 2025 | 32.8% | 7.4% | 14.1% | 9.8% | 9.8% | 7.9% | 7.1% | 4.2% | 4.9% | 2% |
| Jan 2026 | 33.6% | 6.7% | 13.3% | 10.2% | 9% | 8.1% | 7.6% | 4.4% | 4.9% | 2.3% |
| Feb 2026 | 35.3% | 6.1% | 12.7% | 9.7% | 8.6% | 8.4% | 8.6% | 4.1% | 4.3% | 2.2% |
| Mar 2026 | 35% | 5.6% | 12.5% | 8.9% | 8.9% | 8.4% | 10.1% | 4.3% | 4.1% | 2.1% |
| Apr 2026 | 33.3% | 6.1% | 13.6% | 9.8% | 9.1% | 8.5% | 8.5% | 4.5% | 4.6% | 2.1% |
| May 2026 | 35.2% | 5.5% | 12.9% | 9% | 9% | 9.3% | 8.6% | 4.1% | 4.1% | 2.1% |
| Jun 2026 | 35.5% | 5.9% | 13.6% | 8.9% | 8.5% | 8.5% | 8.9% | 3.9% | 4.2% | 2% |
| Jul 2026 | 32.9% | 10.9% | 12.2% | 8.7% | 8.2% | 8.9% | 7.9% | 4.1% | 4.3% | 2% |
| Aug 2026 | 31.1% | 13.6% | 12.8% | 8.8% | 7.9% | 7.8% | 7.7% | 4.2% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Beko and LG comparison changed over the last 12 months?
3 findings
- LG was ahead of Beko in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beko’s estimated Share of Search among home appliance brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 2.9K to 3.1K.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand moved from 6.9% to 7.7%, and its estimated monthly branded searches moved from 9.7K to 12.8K.
How did search popularity change for New Zealand home appliance brands in August 2026?
1 change
Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beko’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beko
14 branded search terms
- beko
- beko appliances
- beko com
- beko dishwasher
- beko dishwasher nz
- beko dryer
- beko fridge
- beko integrated dishwasher
- beko near me
- beko nz
- beko online
- beko oven
- beko stainless steel dishwasher
- beko washing machine
LG
39 branded search terms
- lg 10kg washing machine
- lg 24 inch monitor
- lg 32 inch monitor
- lg 34 inch ultrawide monitor
- lg 4k monitor
- lg 5k monitor
- lg 7 5 kg washing machine
- lg curved monitor
- lg direct drive washing machine
- lg dishwasher
- lg dryer
- lg dryer washer
- lg french door fridge
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg inverter direct drive washing machine
- lg monitor
- lg monitor 27 inch
- lg oled monitor
- lg oled tv
- lg oven
- lg stackable washer dryer
- lg thinq washing machine
- lg top load washing machine
- lg top loader
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear gaming monitor
- lg ultragear monitor
- lg ultrawide monitor
- lg washing dryer combo
- lg washing machine
- lg washing machine 7kg
- lg washing machine 8kg
- lg washing machine 9 kg
- lg washing machine repairing
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