Bosch vs Smeg:Which is more popular by branded search in New Zealand?
In August 2026, Smeg had more branded searches than Bosch among home appliance brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Bosch’s 12.9K, and held a 13.6% Share of Search versus Bosch’s 7.8%.
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Which is more popular in search, Bosch or Smeg?
Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Smeg | Samsung | Haier | Miele | Bosch | LG | Westinghouse | Electrolux | Beko |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 7.5% | 12.5% | 10% | 9.8% | 8.6% | 6.9% | 4.5% | 4.4% | 2.1% |
| Nov 2025 | 35.1% | 7% | 13% | 9.5% | 10.4% | 7.8% | 6.7% | 4.1% | 4.4% | 2.1% |
| Dec 2025 | 32.8% | 7.4% | 14.1% | 9.8% | 9.8% | 7.9% | 7.1% | 4.2% | 4.9% | 2% |
| Jan 2026 | 33.6% | 6.7% | 13.3% | 10.2% | 9% | 8.1% | 7.6% | 4.4% | 4.9% | 2.3% |
| Feb 2026 | 35.3% | 6.1% | 12.7% | 9.7% | 8.6% | 8.4% | 8.6% | 4.1% | 4.3% | 2.2% |
| Mar 2026 | 35% | 5.6% | 12.5% | 8.9% | 8.9% | 8.4% | 10.1% | 4.3% | 4.1% | 2.1% |
| Apr 2026 | 33.3% | 6.1% | 13.6% | 9.8% | 9.1% | 8.5% | 8.5% | 4.5% | 4.6% | 2.1% |
| May 2026 | 35.2% | 5.5% | 12.9% | 9% | 9% | 9.3% | 8.6% | 4.1% | 4.1% | 2.1% |
| Jun 2026 | 35.5% | 5.9% | 13.6% | 8.9% | 8.5% | 8.5% | 8.9% | 3.9% | 4.2% | 2% |
| Jul 2026 | 32.9% | 10.9% | 12.2% | 8.7% | 8.2% | 8.9% | 7.9% | 4.1% | 4.3% | 2% |
| Aug 2026 | 31.1% | 13.6% | 12.8% | 8.8% | 7.9% | 7.8% | 7.7% | 4.2% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Bosch and Smeg comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Smeg took it in July 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand moved from 8.6% to 7.8%, and its estimated monthly branded searches moved from 12.1K to 12.9K.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand moved from 7.5% to 13.6%, and its estimated monthly branded searches moved from 10.6K to 22.5K.
How did search popularity change for New Zealand home appliance brands in August 2026?
2 changes
In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
37 branded search terms
- bosch 10kg washing machine
- bosch 300 series washing machine
- bosch 8kg washing machine
- bosch 9kg washing machine
- bosch avantixx washing machine
- bosch classixx washing machine
- bosch combination microwave oven
- bosch cooktop
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch dryer
- bosch freestanding oven
- bosch fridge
- bosch inbuilt oven
- bosch induction oven
- bosch integrated dishwasher
- bosch maxx classic washing machine
- bosch maxx washing machine
- bosch micro oven
- bosch microwave oven integrated
- bosch oven
- bosch rangehood
- bosch self cleaning oven
- bosch series 2 washing machine
- bosch series 4 oven
- bosch series 4 washing machine
- bosch series 4 washing machine 7kg
- bosch series 6 oven
- bosch series 6 washing machine
- bosch series 8 oven
- bosch series 8 washing machine
- bosch top loader
- bosch wall oven
- bosch washing machine
- bosch washing machine cleaning
- bosch washing machine e18
Smeg
37 branded search terms
- pink smeg
- smeg
- smeg 4 slice
- smeg 60cm freestanding oven
- smeg 60cm oven
- smeg 900 freestanding oven
- smeg 90cm freestanding oven
- smeg 90cm oven
- smeg appliances
- smeg aus
- smeg cocotte
- smeg coffee machine
- smeg com
- smeg cooktop
- smeg dishwasher
- smeg double oven
- smeg freestanding oven
- smeg fridge
- smeg gas oven
- smeg home appliances
- smeg induction oven
- smeg kitchen
- smeg microwaves
- smeg mixer
- smeg mixer nz
- smeg near me
- smeg nz
- smeg online
- smeg oven
- smeg promotions
- smeg range hoods
- smeg sale
- smeg stand mixer
- smeg stoves
- smeg victoria oven
- smeg wall oven
- smeg washing machine
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