Brandwave

How popular isBeko?

In September 2026, people searched for Beko by name about 2,570 times in New Zealand, a 6.2% increase from the previous year. These searches made up 3.4% of all New Zealand home appliance brand searches, placing Beko tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about home appliance brands, Beko appeared in one of the five answers and was the eighth most recommended of the 11.

Search and AI answers in September 2026

Beko is the tenth most searched of 11 competitors and the eighth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SmegShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HaierShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. BoschShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BekoShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+6 more

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beko is the eighth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. Smeg–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home appliance brands compete with Beko?

Beko against home appliance brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Smeg, Haier, Bosch, Samsung, Westinghouse, Miele, LG, Electrolux, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%

  1. 1.Fisher & Paykel

    26.4%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.1 points.

  2. 2.Smeg

    14.5%

    Held 2nd. 11K estimated branded searches, -29.4% vs prior month. Share -2.9 points.

  3. 3.Haier

    14.1%

    Held 3rd. 10.7K estimated branded searches, -6.4% vs prior month. Share +1.4 points.

  4. 4.Bosch

    10.3%

    Held 4th. 7.8K estimated branded searches, -0.88% vs prior month. Share +1.5 points.

  5. 5.Samsung

    7.8%

    Held 5th. 6K estimated branded searches, -18.7% vs prior month. Share -0.3 points.

  6. 6.Westinghouse

    6.5%

    Moved from 7th to 6th. 4.9K estimated branded searches, -2.6% vs prior month. Share +0.9 points.

  7. 7.Miele

    6%

    Moved from 8th to 7th. 4.5K estimated branded searches, +1.6% vs prior month. Share +1 points.

  8. 8.LG

    4.9%

    Moved from 6th to 8th. 3.7K estimated branded searches, -32.7% vs prior month. Share -1.3 points.

  9. 9.Electrolux

    4.5%

    Held 9th. 3.5K estimated branded searches, -1.1% vs prior month. Share +0.7 points.

  10. 10.Beko

    3.4%

    Held 10th. 2.6K estimated branded searches, -3% vs prior month. Share +0.4 points.

  11. 11.Mitsubishi Electric

    1.8%

    Held 11th. 1.4K estimated branded searches, -24% vs prior month. Share -0.2 points.

Compare popularity between Beko and its closest rivals

Every comparison with Beko

13 comparisons

How has branded search demand for Beko changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.4K to 2.6K.
  • Across the 12 months ending September 2026, Beko’s share of searches among home appliance brands in New Zealand held steady, from 3.3% to 3.4%.

How did search popularity change for New Zealand home appliance brands in September 2026?

6 changes

  1. In September 2026, Westinghouse overtook LG to rank 6th among home appliance brands in New Zealand, with 6.5% of the searches.

  2. In September 2026, Miele overtook LG to rank 7th among home appliance brands in New Zealand, with 6% of the searches.

  3. In September 2026, Bosch gained share of searches among home appliance brands in New Zealand, from 8.8% to 10.3%.

  4. In September 2026, Haier gained share of searches among home appliance brands in New Zealand, from 12.7% to 14.1%.

  5. In September 2026, Electrolux gained share of searches among home appliance brands in New Zealand, from 3.9% to 4.5%.

  6. In September 2026, Smeg lost share of searches among home appliance brands in New Zealand, from 17.3% to 14.5%.

How are Beko’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beko
  • beko appliances
  • beko dishwasher
  • beko dryer
  • beko fridge
  • beko integrated dishwasher
  • beko oven
  • beko washing machine

Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beko compete?

Beko is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands10th of 113.4%Shown above
Freestanding oven brands7th of 81%Show ranking
Oven and cooktop brands7th of 70.99%Show ranking
Chest freezer brands6th of 61.4%Show ranking
Dishwasher brands5th of 71.6%Show ranking
Upright freezer brands6th of 81.6%Show ranking
Integrated dishwasher brands6th of 71.7%Show ranking
Fridge freezer brands5th of 71.7%Show ranking
Slimline dishwasher brands4th of 61.7%Show ranking
Condenser tumble dryer brands3rd of 51.8%Show ranking
Under counter freezer brands2nd of 327.3%Show ranking
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