Brandwave

Home appliance brands in New Zealand:Which brands are most popular in search?

In August 2026, Fisher & Paykel was the most searched among home appliance brands in New Zealand, with an estimated 51.5K branded searches and 31.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fisher & Paykel31.1%
  2. Smeg13.6%
  3. Samsung12.8%
  4. Haier8.8%
  5. Miele7.9%
  6. Bosch7.8%
  7. LG7.7%
  8. Westinghouse4.2%
  9. Electrolux4.1%
  10. Beko1.9%

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Share of SearchLeaderboard

Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home appliance brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegSamsungHaierMieleBoschLGWestinghouseElectroluxBeko
Oct 202533.9%7.5%12.5%10%9.8%8.6%6.9%4.5%4.4%2.1%
Nov 202535.1%7%13%9.5%10.4%7.8%6.7%4.1%4.4%2.1%
Dec 202532.8%7.4%14.1%9.8%9.8%7.9%7.1%4.2%4.9%2%
Jan 202633.6%6.7%13.3%10.2%9%8.1%7.6%4.4%4.9%2.3%
Feb 202635.3%6.1%12.7%9.7%8.6%8.4%8.6%4.1%4.3%2.2%
Mar 202635%5.6%12.5%8.9%8.9%8.4%10.1%4.3%4.1%2.1%
Apr 202633.3%6.1%13.6%9.8%9.1%8.5%8.5%4.5%4.6%2.1%
May 202635.2%5.5%12.9%9%9%9.3%8.6%4.1%4.1%2.1%
Jun 202635.5%5.9%13.6%8.9%8.5%8.5%8.9%3.9%4.2%2%
Jul 202632.9%10.9%12.2%8.7%8.2%8.9%7.9%4.1%4.3%2%
Aug 202631.1%13.6%12.8%8.8%7.9%7.8%7.7%4.2%4.1%1.9%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Fisher & Paykel

    31.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.8 points

  2. 2.Smeg

    13.6%

    moved from 3rd to 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +2.7 points

  3. 3.Samsung

    12.8%

    moved from 2nd to 3rd · 21.2K estimated branded searches · +0.76% vs prior month · +0.6 points

  4. 4.Haier

    8.8%

    moved from 5th to 4th · 14.5K estimated branded searches · -2.2% vs prior month · +0.1 points

  5. 5.Miele

    7.9%

    moved from 6th to 5th · 13.1K estimated branded searches · -6.6% vs prior month · -0.2 points

  6. 6.Bosch

    7.8%

    moved from 4th to 6th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  7. 7.LG

    7.7%

    held 7th · 12.8K estimated branded searches · -5.9% vs prior month · -0.2 points

  8. 8.Westinghouse

    4.2%

    moved from 9th to 8th · 7K estimated branded searches · +0.14% vs prior month · +0.2 points

  9. 9.Electrolux

    4.1%

    moved from 8th to 9th · 6.7K estimated branded searches · -8.3% vs prior month · -0.2 points

  10. 10.Beko

    1.9%

    held 10th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among home appliance brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among home appliance brands in New Zealand, with an estimated 51.5K branded searches and 31.1% estimated Share of Search within this set. Smeg is in 2nd place, 17.5 percentage points behind at 13.6% Share of Search.

New Zealand home appliance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher & Paykel33.9% → 31.1%35.5%Jun 202631.1%Aug 20261st
Smeg7.5% → 13.6%13.6%Aug 20265.5%May 20266th → 2nd
Samsung12.5% → 12.8%14.1%Dec 202512.2%Jul 20262nd → 3rd
Haier10% → 8.8%10.2%Jan 20268.7%Jul 20263rd → 4th
Miele9.8% → 7.9%10.4%Nov 20257.9%Aug 20264th → 5th
Bosch8.6% → 7.8%9.3%May 20267.8%Nov 20255th → 6th
LG6.9% → 7.7%10.1%Mar 20266.7%Nov 20257th
Westinghouse4.5% → 4.2%4.5%Oct 20253.9%Jun 20268th
Electrolux4.4% → 4.1%4.9%Jan 20264.1%Aug 20269th
Beko2.1% → 1.9%2.3%Jan 20261.9%Aug 202610th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands in New Zealand decreased from 33.9% to 31.1%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand increased from 7.5% to 13.6%.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand decreased from 10% to 8.8%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand decreased from 9.8% to 7.9%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand decreased from 8.6% to 7.8%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand increased from 6.9% to 7.7%.
  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands in New Zealand peaked at 35.5% in June 2026 and was lowest at 31.1% in August 2026.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand peaked at 13.6% in August 2026 and was lowest at 5.5% in May 2026.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among home appliance brands in New Zealand peaked at 14.1% in December 2025 and was lowest at 12.2% in July 2026.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.2% in January 2026 and was lowest at 8.7% in July 2026.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.4% in November 2025 and was lowest at 7.9% in August 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand peaked at 9.3% in May 2026 and was lowest at 7.8% in November 2025.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.1% in March 2026 and was lowest at 6.7% in November 2025.
  • Across the 11 months ending August 2026, Smeg rose from 6th to 2nd among home appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Samsung fell from 2nd to 3rd among home appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Haier fell from 3rd to 4th among home appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Miele fell from 4th to 5th among home appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Bosch fell from 5th to 6th among home appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Westinghouse, Electrolux and Beko held steady: their estimated Share of Search among home appliance brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand home appliance brands in August 2026?

  1. In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.

  2. In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.

  4. In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.

  5. Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.

  6. In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

  7. In August 2026, Westinghouse rose from 9th to 8th among home appliance brands in New Zealand.

  8. In August 2026, Electrolux fell from 8th to 9th among home appliance brands in New Zealand.

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