Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 4.9% of all New Zealand home appliance brand searches, placing LG eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about home appliance brands, LG appeared in four of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

LG is the eighth most searched of 11 competitors and the third most recommended in AI answers.

  1. Fisher & PaykelShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SmegShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HaierShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. BoschShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. LGShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LG is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. Smeg–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home appliance brands compete with LG?

LG against home appliance brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Smeg, Haier, Bosch, Samsung, Westinghouse, Miele, LG, Electrolux, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%

  1. 1.Fisher & Paykel

    26.4%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.1 points.

  2. 2.Smeg

    14.5%

    Held 2nd. 11K estimated branded searches, -29.4% vs prior month. Share -2.9 points.

  3. 3.Haier

    14.1%

    Held 3rd. 10.7K estimated branded searches, -6.4% vs prior month. Share +1.4 points.

  4. 4.Bosch

    10.3%

    Held 4th. 7.8K estimated branded searches, -0.88% vs prior month. Share +1.5 points.

  5. 5.Samsung

    7.8%

    Held 5th. 6K estimated branded searches, -18.7% vs prior month. Share -0.3 points.

  6. 6.Westinghouse

    6.5%

    Moved from 7th to 6th. 4.9K estimated branded searches, -2.6% vs prior month. Share +0.9 points.

  7. 7.Miele

    6%

    Moved from 8th to 7th. 4.5K estimated branded searches, +1.6% vs prior month. Share +1 points.

  8. 8.LG

    4.9%

    Moved from 6th to 8th. 3.7K estimated branded searches, -32.7% vs prior month. Share -1.3 points.

  9. 9.Electrolux

    4.5%

    Held 9th. 3.5K estimated branded searches, -1.1% vs prior month. Share +0.7 points.

  10. 10.Beko

    3.4%

    Held 10th. 2.6K estimated branded searches, -3% vs prior month. Share +0.4 points.

  11. 11.Mitsubishi Electric

    1.8%

    Held 11th. 1.4K estimated branded searches, -24% vs prior month. Share -0.2 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

43 comparisons

How has branded search demand for LG changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among home appliance brands in New Zealand decreased from 5.6% to 4.9%.
  • Across the 12 months ending September 2026, LG’s share of searches among home appliance brands in New Zealand peaked at 9.6% in March 2026 and was lowest at 4.9% in September 2026.

How did search popularity change for New Zealand home appliance brands in September 2026?

6 changes

  1. In September 2026, Westinghouse overtook LG to rank 6th among home appliance brands in New Zealand, with 6.5% of the searches.

  2. In September 2026, Miele overtook LG to rank 7th among home appliance brands in New Zealand, with 6% of the searches.

  3. In September 2026, Bosch gained share of searches among home appliance brands in New Zealand, from 8.8% to 10.3%.

  4. In September 2026, Haier gained share of searches among home appliance brands in New Zealand, from 12.7% to 14.1%.

  5. In September 2026, Electrolux gained share of searches among home appliance brands in New Zealand, from 3.9% to 4.5%.

  6. In September 2026, Smeg lost share of searches among home appliance brands in New Zealand, from 17.3% to 14.5%.

How are LG’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg curved monitor
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg monitor
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands8th of 114.9%Shown above
Home cinema brands6th of 80.38%Show ranking
Fan coil brands6th of 80.39%Show ranking
Soundbar brands5th of 70.49%Show ranking
Cordless vacuum brands7th of 80.56%Show ranking
Soundbar with subwoofer brands6th of 60.58%Show ranking
TV brands4th of 810%Show ranking
Induction cooktop brands6th of 80.66%Show ranking
Convection oven brands5th of 60.68%Show ranking
Stick vacuum brands6th of 80.7%Show ranking
Gas cooktop brands7th of 90.83%Show ranking
Double wall oven brands6th of 80.85%Show ranking
Induction range brands5th of 50.9%Show ranking
External monitor brands5th of 70.91%Show ranking
Washing machine brands6th of 61.3%Show ranking
Surround sound system brands5th of 80.93%Show ranking
Fridge brands7th of 82.9%Show ranking
Portable monitor brands4th of 60.94%Show ranking
Clothes dryer brands7th of 70.97%Show ranking
Induction oven brands6th of 70.98%Show ranking
Front load washer brands6th of 60.98%Show ranking
Induction stove brands5th of 61%Show ranking
Counter depth refrigerator brands4th of 51%Show ranking
Dishwasher brands7th of 71%Show ranking
Upright freezer brands7th of 81.1%Show ranking
Fridge freezer brands7th of 71.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Refrigerator double door brands5th of 61.2%Show ranking
Gas stove brands5th of 61.2%Show ranking
Computer monitor brands4th of 67.3%Show ranking
Freestanding gas range brands5th of 62.8%Show ranking
Clothes steamer brands5th of 53.1%Show ranking
Portable dishwasher brands3rd of 43.2%Show ranking
Bar fridge brands4th of 55.3%Show ranking
Mini fridge brands3rd of 47.7%Show ranking
Short throw projector brands4th of 57.8%Show ranking
Microwave oven brands5th of 610.4%Show ranking
Curved monitor brands2nd of 533.3%Show ranking
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