Brandwave

How popular isWestinghouse?

In September 2026, people searched for Westinghouse by name about 6,240 times in New Zealand, a 5.1% increase from the previous year. These searches made up 6.5% of all New Zealand home appliance brand searches, placing Westinghouse sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about home appliance brands, Westinghouse appeared in one of the five answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Westinghouse is the sixth most searched of 11 competitors and the seventh most recommended in AI answers.

  1. Fisher & PaykelShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SmegShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HaierShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. BoschShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. WestinghouseShare of searches 6.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+6 more

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westinghouse was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Westinghouse is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. Smeg–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home appliance brands compete with Westinghouse?

Westinghouse against home appliance brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Smeg, Haier, Bosch, Samsung, Westinghouse, Miele, LG, Electrolux, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%
  1. Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.1 points.

  2. 2.Smeg

    14.5%

    Held 2nd. 11K estimated branded searches, -29.4% vs prior month. Share -2.9 points.

  3. 3.Haier

    14.1%

    Held 3rd. 10.7K estimated branded searches, -6.4% vs prior month. Share +1.4 points.

  4. 4.Bosch

    10.3%

    Held 4th. 7.8K estimated branded searches, -0.88% vs prior month. Share +1.5 points.

  5. 5.Samsung

    7.8%

    Held 5th. 6K estimated branded searches, -18.7% vs prior month. Share -0.3 points.

  6. Moved from 7th to 6th. 4.9K estimated branded searches, -2.6% vs prior month. Share +0.9 points.

  7. 7.Miele

    6%

    Moved from 8th to 7th. 4.5K estimated branded searches, +1.6% vs prior month. Share +1 points.

  8. 8.LG

    4.9%

    Moved from 6th to 8th. 3.7K estimated branded searches, -32.7% vs prior month. Share -1.3 points.

  9. Held 9th. 3.5K estimated branded searches, -1.1% vs prior month. Share +0.7 points.

  10. 10.Beko

    3.4%

    Held 10th. 2.6K estimated branded searches, -3% vs prior month. Share +0.4 points.

  11. Held 11th. 1.4K estimated branded searches, -24% vs prior month. Share -0.2 points.

Compare popularity between Westinghouse and its closest rivals

Every comparison with Westinghouse

15 comparisons

How has branded search demand for Westinghouse changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Westinghouse in New Zealand rose from 5.9K to 6.2K.
  • Across the 12 months ending September 2026, Westinghouse rose from 7th to 6th among home appliance brands in New Zealand.

How did search popularity change for New Zealand home appliance brands in September 2026?

6 changes
  1. In September 2026, Westinghouse overtook LG to rank 6th among home appliance brands in New Zealand, with 6.5% of the searches.

  2. In September 2026, Miele overtook LG to rank 7th among home appliance brands in New Zealand, with 6% of the searches.

  3. In September 2026, Bosch gained share of searches among home appliance brands in New Zealand, from 8.8% to 10.3%.

  4. In September 2026, Haier gained share of searches among home appliance brands in New Zealand, from 12.7% to 14.1%.

  5. In September 2026, Electrolux gained share of searches among home appliance brands in New Zealand, from 3.9% to 4.5%.

  6. In September 2026, Smeg lost share of searches among home appliance brands in New Zealand, from 17.3% to 14.5%.

How are Westinghouse’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Westinghouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • westinghouse
  • westinghouse cooktop
  • westinghouse dishwasher
  • westinghouse dryer
  • westinghouse freezer
  • westinghouse fridge
  • westinghouse fridge freezer
  • westinghouse induction cooktop
  • westinghouse oven
  • westinghouse rangehood
  • westinghouse saturn
  • westinghouse washing machine
  • westinghouse wdh804n7wa

How the Brand Demand Index is measured

Who owns Westinghouse?

Westinghouse is owned by Electrolux Group. Brandwave also tracks Electrolux, owned by the same company, in New Zealand.

Do you work for Westinghouse? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Westinghouse compete?

Westinghouse is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands6th of 116.5%Shown above
Freestanding oven brands6th of 84.6%Show ranking
Convection oven brands4th of 64.6%Show ranking
Oven and cooktop brands6th of 74.5%Show ranking
Gas cooktop brands9th of 90.62%Show ranking
Fridge brands4th of 85.7%Show ranking
Chest freezer brands4th of 64.1%Show ranking
Upright freezer brands4th of 83.8%Show ranking
Gas stove brands2nd of 68.1%Show ranking
Freestanding gas range brands2nd of 619.3%Show ranking
Deep freezer brands5th of 50.68%Show ranking
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Is Westinghouse your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.