Bosch vs Westinghouse:Which is more popular by branded search in New Zealand?
In August 2026, Bosch had more branded searches than Westinghouse among home appliance brands in New Zealand. Bosch was estimated to have 12.9K branded searches compared to Westinghouse’s 7K, and held a 7.8% Share of Search versus Westinghouse’s 4.2%.
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Which is more popular in search, Bosch or Westinghouse?
Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bosch, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Smeg | Samsung | Haier | Miele | Bosch | LG | Westinghouse | Electrolux | Beko |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 7.5% | 12.5% | 10% | 9.8% | 8.6% | 6.9% | 4.5% | 4.4% | 2.1% |
| Nov 2025 | 35.1% | 7% | 13% | 9.5% | 10.4% | 7.8% | 6.7% | 4.1% | 4.4% | 2.1% |
| Dec 2025 | 32.8% | 7.4% | 14.1% | 9.8% | 9.8% | 7.9% | 7.1% | 4.2% | 4.9% | 2% |
| Jan 2026 | 33.6% | 6.7% | 13.3% | 10.2% | 9% | 8.1% | 7.6% | 4.4% | 4.9% | 2.3% |
| Feb 2026 | 35.3% | 6.1% | 12.7% | 9.7% | 8.6% | 8.4% | 8.6% | 4.1% | 4.3% | 2.2% |
| Mar 2026 | 35% | 5.6% | 12.5% | 8.9% | 8.9% | 8.4% | 10.1% | 4.3% | 4.1% | 2.1% |
| Apr 2026 | 33.3% | 6.1% | 13.6% | 9.8% | 9.1% | 8.5% | 8.5% | 4.5% | 4.6% | 2.1% |
| May 2026 | 35.2% | 5.5% | 12.9% | 9% | 9% | 9.3% | 8.6% | 4.1% | 4.1% | 2.1% |
| Jun 2026 | 35.5% | 5.9% | 13.6% | 8.9% | 8.5% | 8.5% | 8.9% | 3.9% | 4.2% | 2% |
| Jul 2026 | 32.9% | 10.9% | 12.2% | 8.7% | 8.2% | 8.9% | 7.9% | 4.1% | 4.3% | 2% |
| Aug 2026 | 31.1% | 13.6% | 12.8% | 8.8% | 7.9% | 7.8% | 7.7% | 4.2% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Bosch and Westinghouse comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Westinghouse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand moved from 8.6% to 7.8%, and its estimated monthly branded searches moved from 12.1K to 12.9K.
- Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among home appliance brands in New Zealand moved from 4.5% to 4.2%, and its estimated monthly branded searches moved from 6.3K to 7K.
How did search popularity change for New Zealand home appliance brands in August 2026?
2 changes
In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
In August 2026, Westinghouse rose from 9th to 8th among home appliance brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
37 branded search terms
- bosch 10kg washing machine
- bosch 300 series washing machine
- bosch 8kg washing machine
- bosch 9kg washing machine
- bosch avantixx washing machine
- bosch classixx washing machine
- bosch combination microwave oven
- bosch cooktop
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch dryer
- bosch freestanding oven
- bosch fridge
- bosch inbuilt oven
- bosch induction oven
- bosch integrated dishwasher
- bosch maxx classic washing machine
- bosch maxx washing machine
- bosch micro oven
- bosch microwave oven integrated
- bosch oven
- bosch rangehood
- bosch self cleaning oven
- bosch series 2 washing machine
- bosch series 4 oven
- bosch series 4 washing machine
- bosch series 4 washing machine 7kg
- bosch series 6 oven
- bosch series 6 washing machine
- bosch series 8 oven
- bosch series 8 washing machine
- bosch top loader
- bosch wall oven
- bosch washing machine
- bosch washing machine cleaning
- bosch washing machine e18
Westinghouse
23 branded search terms
- westinghouse
- westinghouse 308l bottom mount fridge
- westinghouse 8kg washing machine
- westinghouse bar fridge
- westinghouse co nz
- westinghouse cooktop
- westinghouse dishwasher
- westinghouse dryer
- westinghouse french door fridge
- westinghouse fridge
- westinghouse fridge freezer
- westinghouse fridge freezer virtuoso
- westinghouse induction cooktop
- westinghouse near me
- westinghouse nz
- westinghouse online
- westinghouse oven
- westinghouse rangehood
- westinghouse saturn
- westinghouse two door fridge
- westinghouse washing machine
- westinghouse washing machine 7kg
- westinghouse wdh804n7wa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.