Fisher & Paykel vs Smeg:Which is more popular by branded search in New Zealand?
In August 2026, Fisher & Paykel had more branded searches than Smeg among home appliance brands in New Zealand. Fisher & Paykel was estimated to have 51.5K branded searches compared to Smeg’s 22.5K, and held a 31.1% Share of Search versus Smeg’s 13.6%.
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Which is more popular in search, Fisher & Paykel or Smeg?
Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher & Paykel, Smeg. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Smeg | Samsung | Haier | Miele | Bosch | LG | Westinghouse | Electrolux | Beko |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 7.5% | 12.5% | 10% | 9.8% | 8.6% | 6.9% | 4.5% | 4.4% | 2.1% |
| Nov 2025 | 35.1% | 7% | 13% | 9.5% | 10.4% | 7.8% | 6.7% | 4.1% | 4.4% | 2.1% |
| Dec 2025 | 32.8% | 7.4% | 14.1% | 9.8% | 9.8% | 7.9% | 7.1% | 4.2% | 4.9% | 2% |
| Jan 2026 | 33.6% | 6.7% | 13.3% | 10.2% | 9% | 8.1% | 7.6% | 4.4% | 4.9% | 2.3% |
| Feb 2026 | 35.3% | 6.1% | 12.7% | 9.7% | 8.6% | 8.4% | 8.6% | 4.1% | 4.3% | 2.2% |
| Mar 2026 | 35% | 5.6% | 12.5% | 8.9% | 8.9% | 8.4% | 10.1% | 4.3% | 4.1% | 2.1% |
| Apr 2026 | 33.3% | 6.1% | 13.6% | 9.8% | 9.1% | 8.5% | 8.5% | 4.5% | 4.6% | 2.1% |
| May 2026 | 35.2% | 5.5% | 12.9% | 9% | 9% | 9.3% | 8.6% | 4.1% | 4.1% | 2.1% |
| Jun 2026 | 35.5% | 5.9% | 13.6% | 8.9% | 8.5% | 8.5% | 8.9% | 3.9% | 4.2% | 2% |
| Jul 2026 | 32.9% | 10.9% | 12.2% | 8.7% | 8.2% | 8.9% | 7.9% | 4.1% | 4.3% | 2% |
| Aug 2026 | 31.1% | 13.6% | 12.8% | 8.8% | 7.9% | 7.8% | 7.7% | 4.2% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Fisher & Paykel and Smeg comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Smeg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands in New Zealand moved from 33.9% to 31.1%, and its estimated monthly branded searches moved from 48K to 51.5K.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand moved from 7.5% to 13.6%, and its estimated monthly branded searches moved from 10.6K to 22.5K.
How did search popularity change for New Zealand home appliance brands in August 2026?
2 changes
In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
62 branded search terms
- 7kg fisher paykel washing machine
- 8kg fisher paykel washing machine
- elba by fisher and paykel
- elba fisher and paykel fridge
- fisher & paykel
- fisher & paykel bar fridge
- fisher & paykel dishwasher
- fisher & paykel double dishdrawer
- fisher & paykel dryer
- fisher & paykel ecosmart washing machine
- fisher & paykel elba washing machine
- fisher & paykel french door fridge
- fisher & paykel french door fridge freezer
- fisher & paykel fridge
- fisher & paykel fridge freezer
- fisher & paykel induction cooktop
- fisher & paykel integrated dishwasher
- fisher & paykel near me
- fisher & paykel nz
- fisher & paykel online
- fisher & paykel oven
- fisher & paykel quicksmart washing machine
- fisher & paykel rangehood
- fisher & paykel side by side fridge freezer
- fisher & paykel single dishdrawer
- fisher & paykel stainless steel fridge
- fisher & paykel top loader
- fisher & paykel top loader washing machine
- fisher & paykel washing machine
- fisher & paykel washsmart top loader
- fisher and paykel
- fisher and paykel appliance
- fisher and paykel cooktops
- fisher and paykel dishwasher
- fisher and paykel dryer
- fisher and paykel filters
- fisher and paykel freestanding ovens
- fisher and paykel fridge double door
- fisher and paykel head office
- fisher and paykel servicing
- fisher and paykel wall ovens
- fisher and paykel washing machine
- fisher and paykel washing machine cleaner
- fisher paykel
- fisher paykel dish drawer
- fisher paykel dishdrawer
- fisher paykel dishwasher
- fisher paykel dryer
- fisher paykel fridge
- fisher paykel fridge freezer
- fisher paykel oven
- fisher paykel washing machine
- fisherpaykel
- fisherpaykel com
- fisherpaykel dishwasher
- fisherpaykel dryer
- fisherpaykel fridge
- fisherpaykel nz
- fisherpaykel oven
- fisherpaykel washing machine
- top loader fisher and paykel washing machine
- white fisher paykel fridge
Smeg
37 branded search terms
- pink smeg
- smeg
- smeg 4 slice
- smeg 60cm freestanding oven
- smeg 60cm oven
- smeg 900 freestanding oven
- smeg 90cm freestanding oven
- smeg 90cm oven
- smeg appliances
- smeg aus
- smeg cocotte
- smeg coffee machine
- smeg com
- smeg cooktop
- smeg dishwasher
- smeg double oven
- smeg freestanding oven
- smeg fridge
- smeg gas oven
- smeg home appliances
- smeg induction oven
- smeg kitchen
- smeg microwaves
- smeg mixer
- smeg mixer nz
- smeg near me
- smeg nz
- smeg online
- smeg oven
- smeg promotions
- smeg range hoods
- smeg sale
- smeg stand mixer
- smeg stoves
- smeg victoria oven
- smeg wall oven
- smeg washing machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.