Brandwave

How popular isSmeg in search?

In August 2026, there were an estimated 22.5K branded searches for Smeg in New Zealand which is up 112.3% over the last 11 months. Smeg holds 13.6% estimated Share of Search among New Zealand home appliance brands and is ranked 2nd of 10 competitors for search popularity.

Share of Search, August 2026
  1. Fisher & Paykel31.1%
  2. Smeg13.6%
  3. Samsung12.8%
  4. Haier8.8%
  5. Miele7.9%
  6. Bosch7.8%
  7. LG7.7%
  8. Westinghouse4.2%
  9. Electrolux4.1%
  10. Beko1.9%
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Which home appliance brands compete with Smeg?

Smeg against home appliance brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegSamsungHaierMieleBoschLGWestinghouseElectroluxBeko
Oct 202533.9%7.5%12.5%10%9.8%8.6%6.9%4.5%4.4%2.1%
Nov 202535.1%7%13%9.5%10.4%7.8%6.7%4.1%4.4%2.1%
Dec 202532.8%7.4%14.1%9.8%9.8%7.9%7.1%4.2%4.9%2%
Jan 202633.6%6.7%13.3%10.2%9%8.1%7.6%4.4%4.9%2.3%
Feb 202635.3%6.1%12.7%9.7%8.6%8.4%8.6%4.1%4.3%2.2%
Mar 202635%5.6%12.5%8.9%8.9%8.4%10.1%4.3%4.1%2.1%
Apr 202633.3%6.1%13.6%9.8%9.1%8.5%8.5%4.5%4.6%2.1%
May 202635.2%5.5%12.9%9%9%9.3%8.6%4.1%4.1%2.1%
Jun 202635.5%5.9%13.6%8.9%8.5%8.5%8.9%3.9%4.2%2%
Jul 202632.9%10.9%12.2%8.7%8.2%8.9%7.9%4.1%4.3%2%
Aug 202631.1%13.6%12.8%8.8%7.9%7.8%7.7%4.2%4.1%1.9%
Sep 2026——————————

  1. 1.Fisher & Paykel

    31.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.8 points

  2. 2.Smeg

    13.6%

    moved from 3rd to 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +2.7 points

  3. 3.Samsung

    12.8%

    moved from 2nd to 3rd · 21.2K estimated branded searches · +0.76% vs prior month · +0.6 points

  4. 4.Haier

    8.8%

    moved from 5th to 4th · 14.5K estimated branded searches · -2.2% vs prior month · +0.1 points

  5. 5.Miele

    7.9%

    moved from 6th to 5th · 13.1K estimated branded searches · -6.6% vs prior month · -0.2 points

  6. 6.Bosch

    7.8%

    moved from 4th to 6th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  7. 7.LG

    7.7%

    held 7th · 12.8K estimated branded searches · -5.9% vs prior month · -0.2 points

  8. 8.Westinghouse

    4.2%

    moved from 9th to 8th · 7K estimated branded searches · +0.14% vs prior month · +0.2 points

  9. 9.Electrolux

    4.1%

    moved from 8th to 9th · 6.7K estimated branded searches · -8.3% vs prior month · -0.2 points

  10. 10.Beko

    1.9%

    held 10th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Smeg and its closest rivals

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smeg in New Zealand rose from 10.6K to 22.5K.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand increased from 7.5% to 13.6%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand peaked at 13.6% in August 2026 and was lowest at 5.5% in May 2026.
  • Across the 11 months ending August 2026, Smeg rose from 6th to 2nd among home appliance brands in New Zealand.

How did search popularity change for New Zealand home appliance brands in August 2026?

  1. In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.

  2. In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.

  4. In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.

  5. Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.

  6. In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

Which oven and cooktop brands compete with Smeg?

Smeg against oven and cooktop brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Miele, Bosch, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegMieleBoschWestinghouseElectrolux
Oct 202549.4%10.9%14.3%12.5%6.5%6.3%
Nov 202551%10.2%15.2%11.3%5.9%6.3%
Dec 202549%11%14.6%11.8%6.3%7.3%
Jan 202650.4%10%13.5%12.2%6.6%7.4%
Feb 202652.9%9.1%12.9%12.5%6.2%6.5%
Mar 202652.8%8.5%13.4%12.6%6.5%6.2%
Apr 202650.5%9.3%13.7%12.8%6.7%6.9%
May 202652.3%8.2%13.3%13.8%6.1%6.2%
Jun 202653.4%8.9%12.8%12.8%5.9%6.3%
Jul 202647.6%15.7%11.8%12.9%5.9%6.1%
Aug 202645.3%19.8%11.5%11.4%6.1%5.9%
Sep 2026——————

  1. 1.Fisher & Paykel

    45.3%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -2.3 points

  2. 2.Smeg

    19.8%

    held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +4 points

  3. 3.Miele

    11.5%

    moved from 4th to 3rd · 13.1K estimated branded searches · -6.6% vs prior month · -0.3 points

  4. 4.Bosch

    11.4%

    moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.5 points

  5. 5.Westinghouse

    6.1%

    moved from 6th to 5th · 7K estimated branded searches · +0.14% vs prior month · +0.3 points

  6. 6.Electrolux

    5.9%

    moved from 5th to 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.3 points

Compare search popularity between Smeg and its closest rivals

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand increased from 10.9% to 19.8%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 8.2% in May 2026.
  • Across the 11 months ending August 2026, Smeg rose from 4th to 2nd among oven and cooktop brands in New Zealand.

How did search popularity change for New Zealand oven and cooktop brands in August 2026?

  1. In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.

  2. In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.

  3. In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.

  4. Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.

  5. In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.

  6. In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

Which stand mixer brands compete with Smeg?

Smeg against stand mixer brands in New Zealand, by month

Share of Search by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleSmegKitchenAidKenwoodSunbeam
Oct 202540%16.6%20.4%11.5%11.5%
Nov 202538.6%13.6%25.4%13.1%9.2%
Dec 202537.2%12.1%25%14.9%10.8%
Jan 202640.4%14.6%21.4%12.3%11.2%
Feb 202640.3%14.9%22%12.2%10.6%
Mar 202641%14.9%21.6%12.1%10.4%
Apr 202642.4%13.7%20.9%12.6%10.4%
May 202643%12.8%22.8%12.1%9.4%
Jun 202643.1%14%21.2%11.5%10.2%
Jul 202640.6%22.3%17.8%9.9%9.4%
Aug 202636%27.8%16.7%10.1%9.4%
Sep 2026—————

  1. 1.Breville

    36%

    held 1st · 29.1K estimated branded searches · -14.3% vs prior month · -4.6 points

  2. 2.Smeg

    27.8%

    held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +5.5 points

  3. 3.KitchenAid

    16.7%

    held 3rd · 13.5K estimated branded searches · -9.2% vs prior month · -1.1 points

  4. 4.Kenwood

    10.1%

    held 4th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  5. 5.Sunbeam

    9.4%

    held 5th · 7.6K estimated branded searches · -3.5% vs prior month · 0 points

Compare search popularity between Smeg and its closest rivals

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand increased from 16.6% to 27.8%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand peaked at 27.8% in August 2026 and was lowest at 12.1% in December 2025.
  • Across the 11 months ending August 2026, Smeg rose from 3rd to 2nd among stand mixer brands in New Zealand.

How did search popularity change for New Zealand stand mixer brands in August 2026?

  1. In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%.

  2. In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%.

  3. In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%.

  4. Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.

How is Smeg measured?

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

37 branded search terms

  • pink smeg
  • smeg
  • smeg 4 slice
  • smeg 60cm freestanding oven
  • smeg 60cm oven
  • smeg 900 freestanding oven
  • smeg 90cm freestanding oven
  • smeg 90cm oven
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg com
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg mixer nz
  • smeg near me
  • smeg nz
  • smeg online
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg wall oven
  • smeg washing machine

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How the Brand Demand Index is measured

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