Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 0.77% of all New Zealand gas cooktop brand searches, placing Smeg eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about gas cooktop brands, Smeg appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Smeg is the eighth most searched of 9 competitors and the third most recommended in AI answers.

  1. Fisher & PaykelShare of searches 59.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 19.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MieleShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. ElectroluxShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. SmegShare of searches 0.77%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smeg is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gas cooktop brands compete with Smeg?

Smeg against gas cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Electrolux, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.1%19.2%8.6%7.6%1.3%1.1%0.81%0.81%0.49%
Nov 202554.8%25.3%9.5%6.5%1.1%1.1%0.8%0.55%0.38%
Dec 202551.3%29.8%7.1%7.8%0.94%1.2%0.74%0.64%0.43%
Jan 202656.5%22.1%8.1%9%1.2%1.1%0.79%0.73%0.48%
Feb 202660.2%18.8%8.9%7.9%1.3%0.96%0.72%0.75%0.51%
Mar 202664.2%16.5%8.9%6.5%1%1%0.75%0.65%0.44%
Apr 202659.9%18.4%8.7%8.1%1.3%1.1%1.1%0.81%0.61%
May 202662.8%16.7%9.6%6.9%1.2%0.83%0.77%0.64%0.54%
Jun 202662.9%16.1%9%7.9%1.2%0.82%0.95%0.72%0.44%
Jul 202666.7%15.4%7%7%1.1%0.94%0.79%0.67%0.41%
Aug 202664.3%16.6%7.5%6.8%1.1%1.2%0.86%0.83%0.67%
Sep 202659.5%19.3%8.6%7.9%1.4%1.2%0.83%0.77%0.62%

  1. 1.Fisher & Paykel

    59.5%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.8 points.

  2. 2.KitchenAid

    19.3%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.7 points.

  3. 3.Miele

    8.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Electrolux

    7.9%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.1 points.

  5. 5.Bosch

    1.4%

    Moved from 6th to 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.2 points.

  6. 6.Samsung

    1.2%

    Moved from 5th to 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  7. 7.LG

    0.83%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  8. 8.Smeg

    0.77%

    Held 8th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  9. 9.Westinghouse

    0.62%

    Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among gas cooktop brands in New Zealand held steady, from 0.81% to 0.77%.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among gas cooktop brands in New Zealand, from 16.6% to 19.3%.

  2. In September 2026, Electrolux gained share of searches among gas cooktop brands in New Zealand, from 6.8% to 7.9%.

  3. In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%.

  4. In September 2026, Fisher & Paykel lost share of searches among gas cooktop brands in New Zealand, from 64.3% to 59.5%.

  5. In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.

  6. In September 2026, Samsung fell from 5th to 6th among gas cooktop brands in New Zealand.

How are Smeg’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas cooktop
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1114.5%Show ranking
Coffee maker brands3rd of 918.2%Show ranking
Freestanding oven brands2nd of 819.1%Show ranking
Oven and cooktop brands2nd of 721.9%Show ranking
Stand mixer brands2nd of 623.7%Show ranking
Gas cooktop brands8th of 90.77%Shown above
Hand mixer brands2nd of 529.9%Show ranking
Pasta maker brands1st of 632.2%Show ranking
Gas stove brands6th of 60.9%Show ranking
Tea kettle brands2nd of 633.2%Show ranking
Stick blender brands1st of 733.9%Show ranking
Freestanding gas range brands6th of 62.1%Show ranking
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