Brandwave

Smeg vs Westinghouse:Which is more popular?

In September 2026, Smeg had more branded searches than Westinghouse among gas cooktop brands in New Zealand. Smeg had about 260 branded searches, while Westinghouse had 210. Smeg made up 0.77% of all gas cooktop brand searches we track, and Westinghouse accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about gas cooktop brands, Smeg and Westinghouse each appeared in three of the five answers. Smeg was mentioned before Westinghouse in every answer that named either.

Among gas cooktop brands in New Zealand in September 2026

Who do people search for more?

Smeg, about 24% more searches than Westinghouse

Smeg 260 searchesWestinghouse 210 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Smeg in 3 of 5Westinghouse in 3 of 5

Who does AI recommend more?

Smeg, named ahead of Westinghouse in 3 of 3 answers

Smeg first in 3Westinghouse never first

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Westinghouse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg was listed before Westinghouse in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Smeg or Westinghouse more popular in search?

This chart shows how often people search Google for Smeg and Westinghouse by name. Each line represents a brand's share of searches for all nine gas cooktop brands we track, month by month, from searches in New Zealand.

Smeg and Westinghouse among gas cooktop brands in New Zealand, by month

Share of searches by month for Smeg, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.2%19.2%8.6%7.6%1.1%1.1%0.81%0.81%0.49%
Nov 202554.9%25.4%9.5%6.5%0.86%1.1%0.8%0.55%0.38%
Dec 202551.4%29.9%7.1%7.8%0.81%1.2%0.74%0.64%0.43%
Jan 202656.6%22.1%8.1%9%1.1%1.1%0.79%0.73%0.48%
Feb 202660.4%18.9%9%7.9%0.96%0.96%0.72%0.75%0.51%
Mar 202664.3%16.5%8.9%6.6%0.83%1%0.75%0.65%0.44%
Apr 202660%18.5%8.7%8.1%1.1%1.1%1.1%0.81%0.61%
May 202663%16.7%9.6%6.9%1%0.83%0.78%0.65%0.54%
Jun 202663%16.1%9%7.9%1%0.83%0.96%0.72%0.44%
Jul 202666.8%15.4%7%7%0.94%0.94%0.79%0.67%0.41%
Aug 202664.4%16.6%7.5%6.9%1%1.2%0.86%0.83%0.67%
Sep 202659.6%19.3%8.6%8%1.2%1.2%0.83%0.77%0.62%

How has the Smeg and Westinghouse comparison changed over the last 12 months?

3 findings
  • Smeg was ahead of Westinghouse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Smeg’s share of searches among gas cooktop brands in New Zealand moved from 0.81% to 0.77%, and its estimated monthly branded searches moved from 280 to 260.
  • Across the 12 months ending September 2026, Westinghouse’s share of searches among gas cooktop brands in New Zealand moved from 0.49% to 0.62%, and its estimated monthly branded searches moved from 170 to 210.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

1 change

  1. Estimated monthly branded searches for Westinghouse in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Smeg’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Smeg

2 branded search terms

  • smeg cooktop
  • smeg gas cooktop

Westinghouse

1 branded search term

  • westinghouse cooktop

How the Brand Demand Index is measured

Other head-to-heads among gas cooktop brands

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