Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 59.5% of all New Zealand gas cooktop brand searches, placing Fisher & Paykel first out of nine brands. When we asked both ChatGPT and Google AI Overviews about gas cooktop brands, Fisher & Paykel appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 9 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 59.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 19.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MieleShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. ElectroluxShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. BoschShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+4 more

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Top gas cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Smeg3rd
  4. Westinghouse4th
  5. Electrolux5th
  6. Miele6th
  7. KitchenAid–
  8. Samsung–
  9. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gas cooktop brands compete with Fisher & Paykel?

Fisher & Paykel against gas cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxBoschSamsungLGSmegWestinghouse
Oct 202560.1%19.2%8.6%7.6%1.3%1.1%0.81%0.81%0.49%
Nov 202554.8%25.3%9.5%6.5%1.1%1.1%0.8%0.55%0.38%
Dec 202551.3%29.8%7.1%7.8%0.94%1.2%0.74%0.64%0.43%
Jan 202656.5%22.1%8.1%9%1.2%1.1%0.79%0.73%0.48%
Feb 202660.2%18.8%8.9%7.9%1.3%0.96%0.72%0.75%0.51%
Mar 202664.2%16.5%8.9%6.5%1%1%0.75%0.65%0.44%
Apr 202659.9%18.4%8.7%8.1%1.3%1.1%1.1%0.81%0.61%
May 202662.8%16.7%9.6%6.9%1.2%0.83%0.77%0.64%0.54%
Jun 202662.9%16.1%9%7.9%1.2%0.82%0.95%0.72%0.44%
Jul 202666.7%15.4%7%7%1.1%0.94%0.79%0.67%0.41%
Aug 202664.3%16.6%7.5%6.8%1.1%1.2%0.86%0.83%0.67%
Sep 202659.5%19.3%8.6%7.9%1.4%1.2%0.83%0.77%0.62%
  1. Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.8 points.

  2. 2.KitchenAid

    19.3%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.7 points.

  3. 3.Miele

    8.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.

  4. Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.1 points.

  5. 5.Bosch

    1.4%

    Moved from 6th to 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.2 points.

  6. 6.Samsung

    1.2%

    Moved from 5th to 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  7. 7.LG

    0.83%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  8. 8.Smeg

    0.77%

    Held 8th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  9. Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among gas cooktop brands in New Zealand decreased from 60.1% to 59.5%.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among gas cooktop brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 51.3% in December 2025.

How did search popularity change for New Zealand gas cooktop brands in September 2026?

6 changes
  1. In September 2026, KitchenAid gained share of searches among gas cooktop brands in New Zealand, from 16.6% to 19.3%.

  2. In September 2026, Electrolux gained share of searches among gas cooktop brands in New Zealand, from 6.8% to 7.9%.

  3. In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%.

  4. In September 2026, Fisher & Paykel lost share of searches among gas cooktop brands in New Zealand, from 64.3% to 59.5%.

  5. In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.

  6. In September 2026, Samsung fell from 5th to 6th among gas cooktop brands in New Zealand.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

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How the Brand Demand Index is measured

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Is Fisher & Paykel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.