How popular isFisher & Paykel?
In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 59.5% of all New Zealand gas cooktop brand searches, placing Fisher & Paykel first out of nine brands. When we asked both ChatGPT and Google AI Overviews about gas cooktop brands, Fisher & Paykel appeared in all answers and was the second most recommended of the nine.
Fisher & Paykel is the most searched of 9 competitors and the second most recommended in AI answers.
Fisher & PaykelShare of searches 59.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
KitchenAidShare of searches 19.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MieleShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
ElectroluxShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
BoschShare of searches 1.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top gas cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Fisher & Paykel2nd
Smeg3rd
Westinghouse4th
Electrolux5th
Miele6th
KitchenAid–
Samsung–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Smeg3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas cooktop brands
5 answers
Asked ChatGPT
“Which gas cooktop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gas cooktop brands in New Zealand?”
Asked ChatGPT
“What's the best gas cooktop brand in New Zealand for a kitchen upgrade?”
Searched Google, AI Overview
“gas hob nz”
Searched Google, AI Overview
“gas cooktop nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gas cooktop brands compete with Fisher & Paykel?
Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Electrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Miele | Electrolux | Bosch | Samsung | LG | Smeg | Westinghouse |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 19.2% | 8.6% | 7.6% | 1.3% | 1.1% | 0.81% | 0.81% | 0.49% |
| Nov 2025 | 54.8% | 25.3% | 9.5% | 6.5% | 1.1% | 1.1% | 0.8% | 0.55% | 0.38% |
| Dec 2025 | 51.3% | 29.8% | 7.1% | 7.8% | 0.94% | 1.2% | 0.74% | 0.64% | 0.43% |
| Jan 2026 | 56.5% | 22.1% | 8.1% | 9% | 1.2% | 1.1% | 0.79% | 0.73% | 0.48% |
| Feb 2026 | 60.2% | 18.8% | 8.9% | 7.9% | 1.3% | 0.96% | 0.72% | 0.75% | 0.51% |
| Mar 2026 | 64.2% | 16.5% | 8.9% | 6.5% | 1% | 1% | 0.75% | 0.65% | 0.44% |
| Apr 2026 | 59.9% | 18.4% | 8.7% | 8.1% | 1.3% | 1.1% | 1.1% | 0.81% | 0.61% |
| May 2026 | 62.8% | 16.7% | 9.6% | 6.9% | 1.2% | 0.83% | 0.77% | 0.64% | 0.54% |
| Jun 2026 | 62.9% | 16.1% | 9% | 7.9% | 1.2% | 0.82% | 0.95% | 0.72% | 0.44% |
| Jul 2026 | 66.7% | 15.4% | 7% | 7% | 1.1% | 0.94% | 0.79% | 0.67% | 0.41% |
| Aug 2026 | 64.3% | 16.6% | 7.5% | 6.8% | 1.1% | 1.2% | 0.86% | 0.83% | 0.67% |
| Sep 2026 | 59.5% | 19.3% | 8.6% | 7.9% | 1.4% | 1.2% | 0.83% | 0.77% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 20.1K | -18.8% | -4.8 points | |
| 2, held 2nd | 19.3% | 6.5K | +2.2% | +2.7 points | |
| 3, held 3rd | 8.6% | 2.9K | 0% | +1 points | |
| 4, held 4th | 7.9% | 2.7K | +1.9% | +1.1 points | |
| 5, moved from 6th to 5th | 1.4% | 460 | +4.5% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.2% | 390 | -18.8% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.83% | 280 | -15.2% | 0 points | |
| 8, held 8th | 0.77% | 260 | -18.8% | -0.1 points | |
| 9, held 9th | 0.62% | 210 | -19.2% | -0.1 points |
59.5%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.8 points.
19.3%
Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.7 points.
3.
Miele8.6%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.
7.9%
Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.1 points.
5.
Bosch1.4%
Moved from 6th to 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.2 points.
6.
Samsung1.2%
Moved from 5th to 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
7.
LG0.83%
Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
8.
Smeg0.77%
Held 8th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
0.62%
Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.
Compare popularity between Fisher & Paykel and its closest rivals
Every comparison with Fisher & Paykel
18 comparisons
- Breville vs Fisher & Paykel
- Fisher & Paykel vs Smeg
- Fisher & Paykel vs Haier
- Bosch vs Fisher & Paykel
- Fisher & Paykel vs KitchenAid
- Fisher & Paykel vs Samsung
- Fisher & Paykel vs Westinghouse
- Fisher & Paykel vs Miele
- Fisher & Paykel vs Kenwood
- Fisher & Paykel vs LG
- Electrolux vs Fisher & Paykel
- Beko vs Fisher & Paykel
- Fisher & Paykel vs Midea
- Fisher & Paykel vs Hisense
- Fisher & Paykel vs Mitsubishi Electric
- Fisher & Paykel vs Liebherr
- ASKO vs Fisher & Paykel
- AEG vs Fisher & Paykel
How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among gas cooktop brands in New Zealand decreased from 60.1% to 59.5%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among gas cooktop brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 51.3% in December 2025.
How did search popularity change for New Zealand gas cooktop brands in September 2026?
6 changes

In September 2026, KitchenAid gained share of searches among gas cooktop brands in New Zealand, from 16.6% to 19.3%.

In September 2026, Electrolux gained share of searches among gas cooktop brands in New Zealand, from 6.8% to 7.9%.

In September 2026, Miele gained share of searches among gas cooktop brands in New Zealand, from 7.5% to 8.6%.

In September 2026, Fisher & Paykel lost share of searches among gas cooktop brands in New Zealand, from 64.3% to 59.5%.

In September 2026, Bosch rose from 6th to 5th among gas cooktop brands in New Zealand.

In September 2026, Samsung fell from 5th to 6th among gas cooktop brands in New Zealand.
How are Fisher & Paykel’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
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Where does Fisher & Paykel compete?

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