Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 78.3% of all New Zealand fridge freezer brand searches, placing Fisher & Paykel first out of seven brands. When we asked both ChatGPT and Google AI Overviews about fridge freezer brands, Fisher & Paykel appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 78.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. HaierShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. HisenseShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Mitsubishi ElectricShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BekoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top fridge freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Fisher & Paykel2nd
  3. Haier3rd
  4. Mitsubishi Electric4th
  5. Bosch5th
  6. Beko6th
  7. Hisense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fridge freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fridge freezer brands compete with Fisher & Paykel?

Fisher & Paykel against fridge freezer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Hisense, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseMitsubishi ElectricBekoBoschLG
Oct 202575.6%11.1%4.9%3.6%2.3%1.4%1%
Nov 202576.9%10%5.1%4%1.6%1.2%1.1%
Dec 202574.2%10.3%6.1%4.8%2.1%1.4%1.1%
Jan 202673.5%12.1%6%3.7%2.3%1.4%1%
Feb 202677.8%10.2%4%3.9%2%1.2%0.93%
Mar 202680.1%9%4.4%2.8%1.7%1%0.94%
Apr 202674.5%11.5%6%3.6%1.9%1.2%1.3%
May 202677.7%9.9%4.3%3.2%2.1%1.9%0.96%
Jun 202676.2%10.1%5.1%4.1%2.1%1.2%1.2%
Jul 202679.3%9.2%4.7%2.9%1.9%1.1%0.94%
Aug 202679.9%9.7%3.4%3.2%1.7%1%1.1%
Sep 202678.3%9.8%4%3.9%1.7%1.2%1.1%

  1. 1.Fisher & Paykel

    78.3%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.6 points.

  2. 2.Haier

    9.8%

    Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.

  3. 3.Hisense

    4%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.7 points.

  4. 4.Mitsubishi Electric

    3.9%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Beko

    1.7%

    Held 5th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  6. 6.Bosch

    1.2%

    Moved from 7th to 6th. 320 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.LG

    1.1%

    Moved from 6th to 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand increased from 75.6% to 78.3%.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand peaked at 80.1% in March 2026 and was lowest at 73.5% in January 2026.

How did search popularity change for New Zealand fridge freezer brands in September 2026?

6 changes

  1. In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%.

  2. In September 2026, Hisense gained share of searches among fridge freezer brands in New Zealand, from 3.4% to 4%.

  3. In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.

  4. In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand.

  5. In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand.

  6. Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Do you work for Fisher & Paykel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands1st of 1126.4%Show ranking
Induction cooktop brands1st of 847.4%Show ranking
Freestanding oven brands1st of 848.3%Show ranking
Convection oven brands1st of 649.2%Show ranking
Oven and cooktop brands1st of 750.9%Show ranking
Undercounter fridge brands1st of 658.2%Show ranking
Gas cooktop brands1st of 959.5%Show ranking
Double wall oven brands1st of 860.8%Show ranking
Induction range brands1st of 564.6%Show ranking
Washing machine brands1st of 666.3%Show ranking
Fridge brands1st of 867.7%Show ranking
Clothes dryer brands1st of 769.8%Show ranking
Induction oven brands1st of 770.4%Show ranking
Front load washer brands1st of 670.7%Show ranking
Induction stove brands1st of 671.9%Show ranking
Counter depth refrigerator brands1st of 573.7%Show ranking
Chest freezer brands1st of 674.5%Show ranking
Dishwasher brands1st of 774.7%Show ranking
Upright freezer brands1st of 877.1%Show ranking
Integrated dishwasher brands1st of 778%Show ranking
Fridge freezer brands1st of 778.3%Shown above
Washer and dryer brands1st of 578.3%Show ranking
Slimline dishwasher brands1st of 680.8%Show ranking
Induction hob brands1st of 484.3%Show ranking
Condenser tumble dryer brands1st of 584.4%Show ranking
Refrigerator double door brands1st of 684.7%Show ranking
Gas stove brands1st of 686.1%Show ranking
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