Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 50.9% of all New Zealand oven and cooktop brand searches, placing Fisher & Paykel first out of seven brands. When we asked both ChatGPT and Google AI Overviews about oven and cooktop brands, Fisher & Paykel appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 7 competitors and the most recommended in AI answers.

  1. Fisher & PaykelShare of searches 50.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SmegShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. MieleShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ElectroluxShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. BoschShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top oven and cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Miele3rd
  4. Westinghouse4th
  5. Beko5th
  6. Smeg6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven and cooktop brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which oven and cooktop brands compete with Fisher & Paykel?

Fisher & Paykel against oven and cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Smeg, Miele, Electrolux, Bosch, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegMieleElectroluxBoschWestinghouseBeko
Oct 202556.9%12.6%9.8%7.8%6.7%4.6%1.6%
Nov 202558.9%12%11.4%7.4%5.4%3.8%1.1%
Dec 202558%12.1%9.2%9.1%5.5%4.6%1.4%
Jan 202657.9%10.8%9.6%9.5%6%4.7%1.4%
Feb 202660.3%9.4%10.3%8.3%5.9%4.3%1.4%
Mar 202662.3%9%10.2%6.8%6.3%4.2%1.2%
Apr 202658.2%10.4%10.1%8.4%6.9%4.6%1.4%
May 202660.6%9.3%10.8%7%6.2%4.6%1.5%
Jun 202659.9%10.7%9.9%7.9%6.1%4%1.4%
Jul 202655.9%20.6%7%6.4%5.3%3.6%1.2%
Aug 202651.5%26%7%5.9%4.9%3.8%1%
Sep 202650.9%21.9%8.5%7.3%5.9%4.5%0.99%

  1. 1.Fisher & Paykel

    50.9%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.6 points.

  2. 2.Smeg

    21.9%

    Held 2nd. 8.7K estimated branded searches, -30.6% vs prior month. Share -4 points.

  3. 3.Miele

    8.5%

    Held 3rd. 3.4K estimated branded searches, +0.3% vs prior month. Share +1.5 points.

  4. 4.Electrolux

    7.3%

    Held 4th. 2.9K estimated branded searches, +2.5% vs prior month. Share +1.4 points.

  5. 5.Bosch

    5.9%

    Held 5th. 2.3K estimated branded searches, -0.43% vs prior month. Share +1 points.

  6. 6.Westinghouse

    4.5%

    Held 6th. 1.8K estimated branded searches, -3.8% vs prior month. Share +0.7 points.

  7. 7.Beko

    0.99%

    Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among oven and cooktop brands in New Zealand decreased from 56.9% to 50.9%.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among oven and cooktop brands in New Zealand peaked at 62.3% in March 2026 and was lowest at 50.9% in September 2026.

How did search popularity change for New Zealand oven and cooktop brands in September 2026?

6 changes

  1. In September 2026, Miele gained share of searches among oven and cooktop brands in New Zealand, from 7% to 8.5%.

  2. In September 2026, Electrolux gained share of searches among oven and cooktop brands in New Zealand, from 5.9% to 7.3%.

  3. In September 2026, Bosch gained share of searches among oven and cooktop brands in New Zealand, from 4.9% to 5.9%.

  4. In September 2026, Westinghouse gained share of searches among oven and cooktop brands in New Zealand, from 3.8% to 4.5%.

  5. In September 2026, Smeg lost share of searches among oven and cooktop brands in New Zealand, from 26% to 21.9%.

  6. In September 2026, Fisher & Paykel lost share of searches among oven and cooktop brands in New Zealand, from 51.5% to 50.9%.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

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How the Brand Demand Index is measured

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands1st of 1126.4%Show ranking
Induction cooktop brands1st of 847.4%Show ranking
Freestanding oven brands1st of 848.3%Show ranking
Convection oven brands1st of 649.2%Show ranking
Oven and cooktop brands1st of 750.9%Shown above
Undercounter fridge brands1st of 658.2%Show ranking
Gas cooktop brands1st of 959.5%Show ranking
Double wall oven brands1st of 860.8%Show ranking
Induction range brands1st of 564.6%Show ranking
Washing machine brands1st of 666.3%Show ranking
Fridge brands1st of 867.7%Show ranking
Clothes dryer brands1st of 769.8%Show ranking
Induction oven brands1st of 770.4%Show ranking
Front load washer brands1st of 670.7%Show ranking
Induction stove brands1st of 671.9%Show ranking
Counter depth refrigerator brands1st of 573.7%Show ranking
Chest freezer brands1st of 674.5%Show ranking
Dishwasher brands1st of 774.7%Show ranking
Upright freezer brands1st of 877.1%Show ranking
Integrated dishwasher brands1st of 778%Show ranking
Fridge freezer brands1st of 778.3%Show ranking
Washer and dryer brands1st of 578.3%Show ranking
Slimline dishwasher brands1st of 680.8%Show ranking
Induction hob brands1st of 484.3%Show ranking
Condenser tumble dryer brands1st of 584.4%Show ranking
Refrigerator double door brands1st of 684.7%Show ranking
Gas stove brands1st of 686.1%Show ranking
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