Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 71.9% of all New Zealand induction stove brand searches, placing Fisher & Paykel first out of six brands. When we asked both ChatGPT and Google AI Overviews about induction stove brands, Fisher & Paykel appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 6 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 71.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 23.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BoschShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SamsungShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LGShare of searches 1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top induction stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. KitchenAid–
  5. Samsung–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction stove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which induction stove brands compete with Fisher & Paykel?

Fisher & Paykel against induction stove brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschSamsungLGMiele
Oct 202572.2%23%1.5%1.4%0.98%0.91%
Nov 202565.6%30.3%1.3%1.3%0.95%0.56%
Dec 202560.7%35.3%1.1%1.4%0.87%0.63%
Jan 202668.7%26.8%1.5%1.3%0.95%0.72%
Feb 202672.9%22.8%1.6%1.2%0.87%0.76%
Mar 202676.3%19.6%1.2%1.2%0.89%0.8%
Apr 202672.5%22.3%1.6%1.4%1.3%0.91%
May 202675.7%20.1%1.5%0.99%0.93%0.81%
Jun 202676.1%19.5%1.4%1%1.2%0.81%
Jul 202678%18%1.3%1.1%0.93%0.73%
Aug 202676%19.6%1.3%1.5%1%0.64%
Sep 202671.9%23.3%1.6%1.4%1%0.75%
  1. Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.1 points.

  2. 2.KitchenAid

    23.3%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +3.7 points.

  3. 3.Bosch

    1.6%

    Moved from 4th to 3rd. 460 estimated branded searches, +4.5% vs prior month. Share +0.3 points.

  4. 4.Samsung

    1.4%

    Moved from 3rd to 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  5. 5.LG

    1%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  6. 6.Miele

    0.75%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among induction stove brands in New Zealand peaked at 78% in July 2026 and was lowest at 60.7% in December 2025.

How did search popularity change for New Zealand induction stove brands in September 2026?

5 changes
  1. In September 2026, KitchenAid gained share of searches among induction stove brands in New Zealand, from 19.6% to 23.3%.

  2. In September 2026, Fisher & Paykel lost share of searches among induction stove brands in New Zealand, from 76% to 71.9%.

  3. In September 2026, Bosch rose from 4th to 3rd among induction stove brands in New Zealand.

  4. In September 2026, Samsung fell from 3rd to 4th among induction stove brands in New Zealand.

  5. Estimated monthly branded searches for Miele in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

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How the Brand Demand Index is measured

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Is Fisher & Paykel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.