Brandwave

Fisher & Paykel vs Miele:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Miele among induction stove brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 210. Fisher & Paykel made up 72.1% of all induction stove brand searches we track, and Miele accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about induction stove brands, Fisher & Paykel appeared in all five answers and Miele in four. Fisher & Paykel was mentioned before Miele in four out of five answers.

Among induction stove brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 96 searches for every 1 for Miele

Fisher & Paykel 20.1K searchesMiele 210 searches

Who does AI mention more?

Fisher & Paykel, mentioned in every answer we collected

Fisher & Paykel in 5 of 5Miele in 4 of 5

Who does AI recommend more?

Fisher & Paykel, named ahead of Miele in 4 of 5 answers

Fisher & Paykel first in 4Miele first in 1

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Top induction stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Miele in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. KitchenAid–
  5. Samsung–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction stove brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher & Paykel or Miele more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Miele by name. Each line represents a brand's share of searches for all six induction stove brands we track, month by month, from searches in New Zealand.

Fisher & Paykel and Miele among induction stove brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidBoschSamsungLGMiele
Oct 202572.3%23.1%1.4%1.4%0.98%0.91%
Nov 202565.8%30.4%1%1.3%0.96%0.56%
Dec 202560.8%35.3%0.96%1.4%0.87%0.63%
Jan 202668.8%26.9%1.3%1.3%0.96%0.72%
Feb 202673.2%22.9%1.2%1.2%0.87%0.76%
Mar 202676.5%19.6%0.99%1.2%0.9%0.8%
Apr 202672.7%22.4%1.4%1.4%1.3%0.91%
May 202675.9%20.1%1.2%1%0.93%0.81%
Jun 202676.3%19.5%1.2%1%1.2%0.81%
Jul 202678.1%18%1.1%1.1%0.93%0.73%
Aug 202676.1%19.6%1.2%1.5%1%0.64%
Sep 202672.1%23.4%1.4%1.4%1%0.75%

How has the Fisher & Paykel and Miele comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand induction stove brands in September 2026?

2 changes
  1. In September 2026, Fisher & Paykel lost share of searches among induction stove brands in New Zealand, from 76.1% to 72.1%.

  2. Estimated monthly branded searches for Miele in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Miele

1 branded search term

  • miele induction

How the Brand Demand Index is measured

Other head-to-heads among induction stove brands

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