Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 73.7% of all New Zealand counter depth refrigerator brand searches, placing Fisher & Paykel first out of five brands. When we asked both ChatGPT and Google AI Overviews about counter depth refrigerator brands, Fisher & Paykel appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 5 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 73.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 23.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. LGShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. BoschShare of searches 0%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Fisher & Paykel website (opens in a new tab)

Follow Fisher & Paykel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top counter depth refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Samsung4th
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about counter depth refrigerator brands

5 answers

  • Asked ChatGPT

    “Which counter depth refrigerator brand should I buy in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Asked ChatGPT

    “What are the best counter depth refrigerator brands in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3Samsung
    4. 4LG

  • Asked ChatGPT

    “What's the best counter depth refrigerator brand in New Zealand for a built in look?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Searched Google, AI Overview

    “best counter depth refrigerator”

    1. 1Bosch
    2. 2LG

  • Searched Google, AI Overview

    “counter depth fridge nz”

    1. 1LG
    2. 2Fisher & Paykel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which counter depth refrigerator brands compete with Fisher & Paykel?

Fisher & Paykel against counter depth refrigerator brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidSamsungLGBosch
Oct 202574%23.6%1.4%1%0.04%
Nov 202566.8%30.9%1.3%0.97%0%
Dec 202561.7%35.9%1.5%0.89%0.03%
Jan 202670.2%27.4%1.4%0.98%0.03%
Feb 202674.6%23.3%1.2%0.89%0.04%
Mar 202677.9%20%1.2%0.91%0.03%
Apr 202674.4%22.9%1.4%1.3%0.04%
May 202677.5%20.5%1%0.95%0%
Jun 202677.8%19.9%1%1.2%0.03%
Jul 202679.6%18.3%1.1%0.94%0%
Aug 202677.5%20%1.5%1%0%
Sep 202673.7%23.9%1.4%1%0%

  1. 1.Fisher & Paykel

    73.7%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.8 points.

  2. 2.KitchenAid

    23.9%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +3.9 points.

  3. 3.Samsung

    1.4%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  4. 4.LG

    1%

    Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  5. 5.Bosch

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among counter depth refrigerator brands in New Zealand peaked at 79.6% in July 2026 and was lowest at 61.7% in December 2025.

How did search popularity change for New Zealand counter depth refrigerator brands in September 2026?

3 changes

  1. In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands in New Zealand, from 20% to 23.9%.

  2. In September 2026, Fisher & Paykel lost share of searches among counter depth refrigerator brands in New Zealand, from 77.5% to 73.7%.

  3. Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Do you work for Fisher & Paykel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands1st of 1126.4%Show ranking
Induction cooktop brands1st of 847.4%Show ranking
Freestanding oven brands1st of 848.3%Show ranking
Convection oven brands1st of 649.2%Show ranking
Oven and cooktop brands1st of 750.9%Show ranking
Undercounter fridge brands1st of 658.2%Show ranking
Gas cooktop brands1st of 959.5%Show ranking
Double wall oven brands1st of 860.8%Show ranking
Induction range brands1st of 564.6%Show ranking
Washing machine brands1st of 666.3%Show ranking
Fridge brands1st of 867.7%Show ranking
Clothes dryer brands1st of 769.8%Show ranking
Induction oven brands1st of 770.4%Show ranking
Front load washer brands1st of 670.7%Show ranking
Induction stove brands1st of 671.9%Show ranking
Counter depth refrigerator brands1st of 573.7%Shown above
Chest freezer brands1st of 674.5%Show ranking
Dishwasher brands1st of 774.7%Show ranking
Upright freezer brands1st of 877.1%Show ranking
Integrated dishwasher brands1st of 778%Show ranking
Fridge freezer brands1st of 778.3%Show ranking
Washer and dryer brands1st of 578.3%Show ranking
Slimline dishwasher brands1st of 680.8%Show ranking
Induction hob brands1st of 484.3%Show ranking
Condenser tumble dryer brands1st of 584.4%Show ranking
Refrigerator double door brands1st of 684.7%Show ranking
Gas stove brands1st of 686.1%Show ranking
Creator with pink hair and a pink jacket

Is Fisher & Paykel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free