Chest freezer brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched chest freezer brand in New Zealand, accounting for 74.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Haier was mentioned most often, in four of the five answers. Haier was recommended most often, coming first in all three responses that gave a list.
Fisher & PaykelShare of searches 74.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
HaierShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MideaShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
WestinghouseShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
HisenseShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top chest freezer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Haier was mentioned most often, in four of the five answers. Haier was recommended most often, coming first in all three answers that gave a list. Westinghouse was second, and Midea was third. Beko, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Haier1st
- Westinghouse2nd
- Midea3rd
- Fisher & Paykel4th
- Hisense5th
Beko–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chest freezer brands
5 answers
Asked ChatGPT
“Which chest freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chest freezer brands in New Zealand?”
Asked ChatGPT
“What's the best chest freezer brand in New Zealand for extra frozen storage?”
Searched Google, AI Overview
“small chest freezer”
Searched Google, AI Overview
“large chest freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chest freezer brands do people search for most?
This chart shows how often people search Google for each chest freezer brand by name. Each line represents a brand's share of searches for all six chest freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Haier, Midea, Westinghouse, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Midea | Westinghouse | Hisense | Beko |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 10.5% | 7.3% | 3.7% | 4.6% | 2% |
| Nov 2025 | 71.9% | 9.4% | 9.5% | 3.1% | 4.8% | 1.4% |
| Dec 2025 | 69.6% | 9.7% | 9.6% | 3.6% | 5.8% | 1.7% |
| Jan 2026 | 69.2% | 11.4% | 8.6% | 3.6% | 5.7% | 1.6% |
| Feb 2026 | 74% | 9.7% | 7.3% | 3.4% | 3.8% | 1.8% |
| Mar 2026 | 76% | 8.5% | 6.6% | 3.3% | 4.1% | 1.5% |
| Apr 2026 | 70.9% | 10.9% | 7.4% | 3.4% | 5.7% | 1.6% |
| May 2026 | 74.6% | 9.5% | 6.6% | 3.3% | 4.1% | 1.8% |
| Jun 2026 | 73.6% | 9.7% | 6.7% | 3.2% | 4.9% | 1.8% |
| Jul 2026 | 74.9% | 8.6% | 7.5% | 3% | 4.4% | 1.6% |
| Aug 2026 | 76.6% | 9.3% | 5.9% | 3.5% | 3.2% | 1.5% |
| Sep 2026 | 74.5% | 9.3% | 6.9% | 4.1% | 3.8% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.5% | 20.1K | -18.8% | -2.1 points | |
| 2, held 2nd | 9.3% | 2.5K | -16.9% | 0 points | |
| 3, held 3rd | 6.9% | 1.9K | -3.1% | +1 points | |
| 4, held 4th | 4.1% | 1.1K | -1.8% | +0.6 points | |
| 5, held 5th | 3.8% | 1K | -0.95% | +0.6 points | |
| 6, held 6th | 1.4% | 390 | -18.8% | 0 points |
74.5%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2.1 points.
2.
Haier9.3%
Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.
3.
Midea6.9%
Held 3rd. 1.9K estimated branded searches, -3.1% vs prior month. Share +1 points.
4.1%
Held 4th. 1.1K estimated branded searches, -1.8% vs prior month. Share +0.6 points.
5.
Hisense3.8%
Held 5th. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.
6.
Beko1.4%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Which brand is most popular in search among chest freezer brands in New Zealand?
6 brands
In September 2026, Fisher & Paykel was the most searched among chest freezer brands in New Zealand, with an estimated 20.1K branded searches, 74.5% of all searches for the six we track. Haier is in 2nd place, 65.2 percentage points behind at 9.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 71.8% → 74.5% | 76.6%Aug 2026 | 69.2%Jan 2026 | 1st |
| Haier | 10.5% → 9.3% | 11.4%Jan 2026 | 8.5%Mar 2026 | 2nd |
| Midea | 7.3% → 6.9% | 9.6%Dec 2025 | 5.9%Aug 2026 | 3rd |
| Westinghouse | 3.7% → 4.1% | 4.1%Sep 2026 | 3%Jul 2026 | 5th → 4th |
| Hisense | 4.6% → 3.8% | 5.8%Dec 2025 | 3.2%Aug 2026 | 4th → 5th |
| Beko | 2% → 1.4% | 2%Oct 2025 | 1.4%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among chest freezer brands in New Zealand increased from 71.8% to 74.5%.
- Across the 12 months ending September 2026, Haier’s share of searches among chest freezer brands in New Zealand decreased from 10.5% to 9.3%.
- Across the 12 months ending September 2026, Hisense’s share of searches among chest freezer brands in New Zealand decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Beko’s share of searches among chest freezer brands in New Zealand decreased from 2% to 1.4%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among chest freezer brands in New Zealand peaked at 76.6% in August 2026 and was lowest at 69.2% in January 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among chest freezer brands in New Zealand peaked at 11.4% in January 2026 and was lowest at 8.5% in March 2026.
- Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands in New Zealand peaked at 9.6% in December 2025 and was lowest at 5.9% in August 2026.
- Across the 12 months ending September 2026, Westinghouse’s share of searches among chest freezer brands in New Zealand peaked at 4.1% in September 2026 and was lowest at 3% in July 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among chest freezer brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Westinghouse rose from 5th to 4th among chest freezer brands in New Zealand.
- Across the 12 months ending September 2026, Hisense fell from 4th to 5th among chest freezer brands in New Zealand.
- Across the 12 months ending September 2026, Midea held steady: its share of searches among chest freezer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand chest freezer brands in September 2026?
6 changes
In September 2026, Midea gained share of searches among chest freezer brands in New Zealand, from 5.9% to 6.9%.
In September 2026, Westinghouse gained share of searches among chest freezer brands in New Zealand, from 3.5% to 4.1%.
In September 2026, Hisense gained share of searches among chest freezer brands in New Zealand, from 3.2% to 3.8%.
In September 2026, Fisher & Paykel lost share of searches among chest freezer brands in New Zealand, from 76.6% to 74.5%.
Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.
Compare popularity between leading brands
- Fisher & Paykel vs Haier: compare popularity
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