How popular isMidea?
In September 2026, people searched for Midea by name about 6,250 times in New Zealand, a 10.2% increase from the previous year. These searches made up 6.9% of all New Zealand chest freezer brand searches, placing Midea third out of six brands. When we asked both ChatGPT and Google AI Overviews about chest freezer brands, Midea appeared in two of the five answers and was the third most recommended of the six.
Midea is the third most searched of 6 competitors and the third most recommended in AI answers.
Fisher & PaykelShare of searches 74.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
HaierShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MideaShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
WestinghouseShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
HisenseShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top chest freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midea is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Haier1st
- Westinghouse2nd
- Midea3rd
- Fisher & Paykel4th
- Hisense5th
Beko–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chest freezer brands
5 answers
Asked ChatGPT
“Which chest freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chest freezer brands in New Zealand?”
Asked ChatGPT
“What's the best chest freezer brand in New Zealand for extra frozen storage?”
Searched Google, AI Overview
“small chest freezer”
Searched Google, AI Overview
“large chest freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chest freezer brands compete with Midea?
Share of searches by month for Fisher & Paykel, Haier, Midea, Westinghouse, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Midea | Westinghouse | Hisense | Beko |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 10.5% | 7.3% | 3.7% | 4.6% | 2% |
| Nov 2025 | 71.9% | 9.4% | 9.5% | 3.1% | 4.8% | 1.4% |
| Dec 2025 | 69.6% | 9.7% | 9.6% | 3.6% | 5.8% | 1.7% |
| Jan 2026 | 69.2% | 11.4% | 8.6% | 3.6% | 5.7% | 1.6% |
| Feb 2026 | 74% | 9.7% | 7.3% | 3.4% | 3.8% | 1.8% |
| Mar 2026 | 76% | 8.5% | 6.6% | 3.3% | 4.1% | 1.5% |
| Apr 2026 | 70.9% | 10.9% | 7.4% | 3.4% | 5.7% | 1.6% |
| May 2026 | 74.6% | 9.5% | 6.6% | 3.3% | 4.1% | 1.8% |
| Jun 2026 | 73.6% | 9.7% | 6.7% | 3.2% | 4.9% | 1.8% |
| Jul 2026 | 74.9% | 8.6% | 7.5% | 3% | 4.4% | 1.6% |
| Aug 2026 | 76.6% | 9.3% | 5.9% | 3.5% | 3.2% | 1.5% |
| Sep 2026 | 74.5% | 9.3% | 6.9% | 4.1% | 3.8% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.5% | 20.1K | -18.8% | -2.1 points | |
| 2, held 2nd | 9.3% | 2.5K | -16.9% | 0 points | |
| 3, held 3rd | 6.9% | 1.9K | -3.1% | +1 points | |
| 4, held 4th | 4.1% | 1.1K | -1.8% | +0.6 points | |
| 5, held 5th | 3.8% | 1K | -0.95% | +0.6 points | |
| 6, held 6th | 1.4% | 390 | -18.8% | 0 points |
74.5%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2.1 points.
2.
Haier9.3%
Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.
3.
Midea6.9%
Held 3rd. 1.9K estimated branded searches, -3.1% vs prior month. Share +1 points.
4.1%
Held 4th. 1.1K estimated branded searches, -1.8% vs prior month. Share +0.6 points.
5.
Hisense3.8%
Held 5th. 1K estimated branded searches, -0.95% vs prior month. Share +0.6 points.
6.
Beko1.4%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Midea and its closest rivals
Every comparison with Midea
17 comparisons
How has branded search demand for Midea changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midea in New Zealand rose from 5.7K to 6.3K.
- Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands in New Zealand peaked at 9.6% in December 2025 and was lowest at 5.9% in August 2026.
How did search popularity change for New Zealand chest freezer brands in September 2026?
6 changes
In September 2026, Midea gained share of searches among chest freezer brands in New Zealand, from 5.9% to 6.9%.
In September 2026, Westinghouse gained share of searches among chest freezer brands in New Zealand, from 3.5% to 4.1%.
In September 2026, Hisense gained share of searches among chest freezer brands in New Zealand, from 3.2% to 3.8%.
In September 2026, Fisher & Paykel lost share of searches among chest freezer brands in New Zealand, from 76.6% to 74.5%.
Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.
How are Midea’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ac midea
- midea
- midea air cooler
- midea appliances
- midea bar fridge
- midea cooktop
- midea dehumidifier
- midea fan
- midea fridge
- midea heat pump
- midea home
- midea induction cooktop
- midea mini fridge
- midea refrigerator
- midea washing machine
Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Midea compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fan coil brands | 2nd of 8 | 7.7% | Show ranking |
| Chest freezer brands | 3rd of 6 | 6.9% | Shown above |
| Heat pump brands | 3rd of 8 | 17% | Show ranking |
| Portable dishwasher brands | 2nd of 4 | 21.3% | Show ranking |
| Deep freezer brands | 2nd of 5 | 31.8% | Show ranking |
| Bar fridge brands | 2nd of 5 | 35.3% | Show ranking |
| Mini fridge brands | 4th of 4 | 6.3% | Show ranking |
Is Midea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.