Brandwave

Midea vs Mitsubishi Electric:Which is more popular by branded search in New Zealand?

In August 2026, Midea had more branded searches than Mitsubishi Electric among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Mitsubishi Electric’s 3.2K, and held a 23.3% Share of Search versus Mitsubishi Electric’s 10%.

Share of Search among heat pump brands in New Zealand in August 2026Which is more popular in search, Midea or Mitsubishi Electric?
Midea23.3%7.5K searches
vs
Mitsubishi Electric10%3.2K searches
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Which is more popular in search, Midea or Mitsubishi Electric?

Compare the heat pump brands New Zealanders heat and cool their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Midea and Mitsubishi Electric among heat pump brands in New Zealand, by month

Share of Search by month for Midea, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of search table
MonthRinnaiMideaDaikinPanasonicMitsubishi ElectricFujitsuToshiba
Oct 202526.7%24%18.9%15.6%7.1%5.6%2.1%
Nov 202519.4%31.5%18%15.4%7.5%6.3%1.9%
Dec 202518%30.2%16.5%19.8%7%6.5%2.1%
Jan 202620%28.3%17.5%17.5%7.9%6.7%2.2%
Feb 202625.5%24.2%19.4%14.8%8.4%5.5%2.2%
Mar 202625.1%22.7%20.4%13.7%9.6%6.5%2%
Apr 202622.9%21.9%18.6%12.3%11%10.1%3.2%
May 202624.2%22.6%19%12.1%9.7%9.4%2.9%
Jun 202623.9%21.8%20.2%11.9%10.6%8.9%2.8%
Jul 202623.3%23.8%18.4%10.6%12.3%9.1%2.5%
Aug 202625.7%23.3%19.5%11.7%10%7.7%2.1%
Sep 2026———————

How has the Midea and Mitsubishi Electric comparison changed over the last 12 months?

How did search popularity change for New Zealand heat pump brands in August 2026?

  1. In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.

  2. In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.

  3. In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.

  4. Estimated monthly branded searches for Midea in New Zealand rose 21.6% over 11 measured months, from 6.2K to 7.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Midea’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midea

19 branded search terms

  • ac midea
  • midea
  • midea air cooler
  • midea appliances
  • midea cooktop
  • midea dehumidifier
  • midea fan
  • midea fridge
  • midea heat pump
  • midea home
  • midea induction cooktop
  • midea near me
  • midea new zealand
  • midea nz
  • midea online
  • midea portable ac
  • midea refrigerator
  • midea small refrigerator
  • midea washing machine

Mitsubishi Electric

12 branded search terms

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric co nz
  • mitsubishi electric fan
  • mitsubishi electric heat pump
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric near me
  • mitsubishi electric nz
  • mitsubishi electric online
  • mitsubishi electric vehicle
  • mitsubishielectric

How the Brand Demand Index is measured

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