Brandwave

How popular isFujitsu?

In September 2026, people searched for Fujitsu by name about 1,220 times in New Zealand, an 8.9% increase from the previous year. These searches made up 8.8% of all New Zealand heat pump brand searches, placing Fujitsu fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about heat pump brands, Fujitsu appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Fujitsu is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. RinnaiShare of searches 27.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DaikinShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MideaShare of searches 17%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Mitsubishi ElectricShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. FujitsuShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top heat pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fujitsu was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fujitsu is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. Daikin2nd
  3. Panasonic3rd
  4. Fujitsu4th
  5. Midea5th
  6. Rinnai–
  7. Toshiba–
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mitsubishi Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujitsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heat pump brands compete with Fujitsu?

Fujitsu against heat pump brands in New Zealand, by month

Share of searches by month for Rinnai, Daikin, Midea, Mitsubishi Electric, Fujitsu, Panasonic, Toshiba. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDaikinMideaMitsubishi ElectricFujitsuPanasonicToshibaHitachi
Oct 202525.8%27.4%18.2%8.7%8.1%6.5%3.9%1.5%
Nov 202518.7%25.6%23.7%9.3%9.5%7.6%3.6%2%
Dec 202518.1%25.4%23.4%8.5%10.8%8%4.1%1.9%
Jan 202620.2%25.7%20.7%8.9%10.5%7.7%4.1%2.2%
Feb 202625.8%26.8%16.1%10.2%7.9%7.1%3.9%2.2%
Mar 202624.1%26.4%16.3%11.4%8.9%7%3.5%2.4%
Apr 202620.8%24.7%15.2%11.1%14.2%6.3%5.5%2.2%
May 202623%24.5%15.8%9.2%13.6%6.9%5%2%
Jun 202622.9%26.4%14.6%9.5%12.8%6.6%4.8%2.4%
Jul 202621.7%23.1%16.5%11.5%13.4%7%4.2%2.6%
Aug 202624.8%26.1%14.5%9.8%11.2%7.3%3.6%2.6%
Sep 202627.8%25.2%17%9.9%8.8%6.3%3.1%1.9%

  1. 1.Rinnai

    27.8%

    Moved from 2nd to 1st. 3.8K estimated branded searches, -15.3% vs prior month. Share +3 points.

  2. 2.Daikin

    25.2%

    Moved from 1st to 2nd. 3.5K estimated branded searches, -26.9% vs prior month. Share -0.9 points.

  3. 3.Midea

    17%

    Held 3rd. 2.3K estimated branded searches, -11.4% vs prior month. Share +2.5 points.

  4. 4.Mitsubishi Electric

    9.9%

    Moved from 5th to 4th. 1.4K estimated branded searches, -24% vs prior month. Share +0.1 points.

  5. 5.Fujitsu

    8.8%

    Moved from 4th to 5th. 1.2K estimated branded searches, -40.7% vs prior month. Share -2.4 points.

  6. 6.Panasonic

    6.3%

    Held 6th. 860 estimated branded searches, -34.8% vs prior month. Share -1 points.

  7. 7.Toshiba

    3.1%

    Held 7th. 430 estimated branded searches, -34.8% vs prior month. Share -0.5 points.

  8. 8.Hitachi

    1.9%

    Held 8th. 260 estimated branded searches, -45.8% vs prior month. Share -0.7 points.

Compare popularity between Fujitsu and its closest rivals

Every comparison with Fujitsu

7 comparisons

How has branded search demand for Fujitsu changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fujitsu in New Zealand rose from 1.1K to 1.2K.
  • Across the 12 months ending September 2026, Fujitsu’s share of searches among heat pump brands in New Zealand increased from 8.1% to 8.8%.
  • Across the 12 months ending September 2026, Fujitsu’s share of searches among heat pump brands in New Zealand peaked at 14.2% in April 2026 and was lowest at 7.9% in February 2026.

How did search popularity change for New Zealand heat pump brands in September 2026?

6 changes

  1. In September 2026, Rinnai overtook Daikin to become the leader among heat pump brands in New Zealand, with 27.8% of the searches.

  2. In September 2026, Midea gained share of searches among heat pump brands in New Zealand, from 14.5% to 17%.

  3. In September 2026, Fujitsu lost share of searches among heat pump brands in New Zealand, from 11.2% to 8.8%.

  4. In September 2026, Panasonic lost share of searches among heat pump brands in New Zealand, from 7.3% to 6.3%.

  5. In September 2026, Daikin lost share of searches among heat pump brands in New Zealand, from 26.1% to 25.2%.

  6. In September 2026, Hitachi lost share of searches among heat pump brands in New Zealand, from 2.6% to 1.9%.

How are Fujitsu’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fujitsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fujitsu air conditioner
  • fujitsu cloud
  • fujitsu heat pump
  • fujitsu it services
  • fujitsu managed services

Do you work for Fujitsu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fujitsu compete?

Fujitsu is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heat pump brands5th of 88.8%Shown above
IT managed service providers8th of 80.16%Show ranking
Creator with pink hair and a pink jacket

Is Fujitsu your brand?

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