Fujitsu vs Midea:Which is more popular by branded search in New Zealand?
In August 2026, Midea had more branded searches than Fujitsu among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Fujitsu’s 2.5K, and held a 23.3% Share of Search versus Fujitsu’s 7.7%.
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Which is more popular in search, Fujitsu or Midea?
Compare the heat pump brands New Zealanders heat and cool their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Midea, Fujitsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Rinnai | Midea | Daikin | Panasonic | Mitsubishi Electric | Fujitsu | Toshiba |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 24% | 18.9% | 15.6% | 7.1% | 5.6% | 2.1% |
| Nov 2025 | 19.4% | 31.5% | 18% | 15.4% | 7.5% | 6.3% | 1.9% |
| Dec 2025 | 18% | 30.2% | 16.5% | 19.8% | 7% | 6.5% | 2.1% |
| Jan 2026 | 20% | 28.3% | 17.5% | 17.5% | 7.9% | 6.7% | 2.2% |
| Feb 2026 | 25.5% | 24.2% | 19.4% | 14.8% | 8.4% | 5.5% | 2.2% |
| Mar 2026 | 25.1% | 22.7% | 20.4% | 13.7% | 9.6% | 6.5% | 2% |
| Apr 2026 | 22.9% | 21.9% | 18.6% | 12.3% | 11% | 10.1% | 3.2% |
| May 2026 | 24.2% | 22.6% | 19% | 12.1% | 9.7% | 9.4% | 2.9% |
| Jun 2026 | 23.9% | 21.8% | 20.2% | 11.9% | 10.6% | 8.9% | 2.8% |
| Jul 2026 | 23.3% | 23.8% | 18.4% | 10.6% | 12.3% | 9.1% | 2.5% |
| Aug 2026 | 25.7% | 23.3% | 19.5% | 11.7% | 10% | 7.7% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fujitsu and Midea comparison changed over the last 12 months?
3 findings
- Midea was ahead of Fujitsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands in New Zealand moved from 5.6% to 7.7%, and its estimated monthly branded searches moved from 1.4K to 2.5K.
- Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand moved from 24% to 23.3%, and its estimated monthly branded searches moved from 6.2K to 7.5K.
How did search popularity change for New Zealand heat pump brands in August 2026?
3 changes
In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.
In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.
Estimated monthly branded searches for Midea in New Zealand rose 21.6% over 11 measured months, from 6.2K to 7.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fujitsu’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fujitsu
7 branded search terms
- fujitsu air conditioner
- fujitsu cloud
- fujitsu heat pump
- fujitsu it services
- fujitsu it support
- fujitsu managed services
- fujitsu nz
Midea
19 branded search terms
- ac midea
- midea
- midea air cooler
- midea appliances
- midea cooktop
- midea dehumidifier
- midea fan
- midea fridge
- midea heat pump
- midea home
- midea induction cooktop
- midea near me
- midea new zealand
- midea nz
- midea online
- midea portable ac
- midea refrigerator
- midea small refrigerator
- midea washing machine
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