Brandwave

How popular isToshiba?

In September 2026, people searched for Toshiba by name about 430 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 3.1% of all New Zealand heat pump brand searches, placing Toshiba seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about heat pump brands, Toshiba did not appear in any of the answers.

Search and AI answers in September 2026

Toshiba is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. RinnaiShare of searches 27.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DaikinShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MideaShare of searches 17%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Mitsubishi ElectricShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ToshibaShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top heat pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toshiba did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. Daikin2nd
  3. Panasonic3rd
  4. Fujitsu4th
  5. Midea5th
  6. Rinnai–
  7. Toshiba–
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mitsubishi Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujitsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heat pump brands compete with Toshiba?

Toshiba against heat pump brands in New Zealand, by month

Share of searches by month for Rinnai, Daikin, Midea, Mitsubishi Electric, Fujitsu, Panasonic, Toshiba. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDaikinMideaMitsubishi ElectricFujitsuPanasonicToshibaHitachi
Oct 202525.8%27.4%18.2%8.7%8.1%6.5%3.9%1.5%
Nov 202518.7%25.6%23.7%9.3%9.5%7.6%3.6%2%
Dec 202518.1%25.4%23.4%8.5%10.8%8%4.1%1.9%
Jan 202620.2%25.7%20.7%8.9%10.5%7.7%4.1%2.2%
Feb 202625.8%26.8%16.1%10.2%7.9%7.1%3.9%2.2%
Mar 202624.1%26.4%16.3%11.4%8.9%7%3.5%2.4%
Apr 202620.8%24.7%15.2%11.1%14.2%6.3%5.5%2.2%
May 202623%24.5%15.8%9.2%13.6%6.9%5%2%
Jun 202622.9%26.4%14.6%9.5%12.8%6.6%4.8%2.4%
Jul 202621.7%23.1%16.5%11.5%13.4%7%4.2%2.6%
Aug 202624.8%26.1%14.5%9.8%11.2%7.3%3.6%2.6%
Sep 202627.8%25.2%17%9.9%8.8%6.3%3.1%1.9%

  1. 1.Rinnai

    27.8%

    Moved from 2nd to 1st. 3.8K estimated branded searches, -15.3% vs prior month. Share +3 points.

  2. 2.Daikin

    25.2%

    Moved from 1st to 2nd. 3.5K estimated branded searches, -26.9% vs prior month. Share -0.9 points.

  3. 3.Midea

    17%

    Held 3rd. 2.3K estimated branded searches, -11.4% vs prior month. Share +2.5 points.

  4. 4.Mitsubishi Electric

    9.9%

    Moved from 5th to 4th. 1.4K estimated branded searches, -24% vs prior month. Share +0.1 points.

  5. 5.Fujitsu

    8.8%

    Moved from 4th to 5th. 1.2K estimated branded searches, -40.7% vs prior month. Share -2.4 points.

  6. 6.Panasonic

    6.3%

    Held 6th. 860 estimated branded searches, -34.8% vs prior month. Share -1 points.

  7. 7.Toshiba

    3.1%

    Held 7th. 430 estimated branded searches, -34.8% vs prior month. Share -0.5 points.

  8. 8.Hitachi

    1.9%

    Held 8th. 260 estimated branded searches, -45.8% vs prior month. Share -0.7 points.

Compare popularity between Toshiba and its closest rivals

Every comparison with Toshiba

7 comparisons

How has branded search demand for Toshiba changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toshiba in New Zealand fell from 530 to 430.
  • Across the 12 months ending September 2026, Toshiba’s share of searches among heat pump brands in New Zealand decreased from 3.9% to 3.1%.
  • Across the 12 months ending September 2026, Toshiba’s share of searches among heat pump brands in New Zealand peaked at 5.5% in April 2026 and was lowest at 3.1% in September 2026.

How did search popularity change for New Zealand heat pump brands in September 2026?

6 changes

  1. In September 2026, Rinnai overtook Daikin to become the leader among heat pump brands in New Zealand, with 27.8% of the searches.

  2. In September 2026, Midea gained share of searches among heat pump brands in New Zealand, from 14.5% to 17%.

  3. In September 2026, Fujitsu lost share of searches among heat pump brands in New Zealand, from 11.2% to 8.8%.

  4. In September 2026, Panasonic lost share of searches among heat pump brands in New Zealand, from 7.3% to 6.3%.

  5. In September 2026, Daikin lost share of searches among heat pump brands in New Zealand, from 26.1% to 25.2%.

  6. In September 2026, Hitachi lost share of searches among heat pump brands in New Zealand, from 2.6% to 1.9%.

How are Toshiba’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toshiba’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toshiba air conditioner
  • toshiba heat pump

Do you work for Toshiba? To request corrections or removal please contact us via our support page and we will be happy to assist.

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