Midea vs Toshiba:Which is more popular by branded search in New Zealand?
In August 2026, Midea had more branded searches than Toshiba among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Toshiba’s 660, and held a 23.3% Share of Search versus Toshiba’s 2.1%.
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Which is more popular in search, Midea or Toshiba?
Compare the heat pump brands New Zealanders heat and cool their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Midea, Toshiba. The figures are in the table below the chart.
View monthly share of search table
| Month | Rinnai | Midea | Daikin | Panasonic | Mitsubishi Electric | Fujitsu | Toshiba |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 24% | 18.9% | 15.6% | 7.1% | 5.6% | 2.1% |
| Nov 2025 | 19.4% | 31.5% | 18% | 15.4% | 7.5% | 6.3% | 1.9% |
| Dec 2025 | 18% | 30.2% | 16.5% | 19.8% | 7% | 6.5% | 2.1% |
| Jan 2026 | 20% | 28.3% | 17.5% | 17.5% | 7.9% | 6.7% | 2.2% |
| Feb 2026 | 25.5% | 24.2% | 19.4% | 14.8% | 8.4% | 5.5% | 2.2% |
| Mar 2026 | 25.1% | 22.7% | 20.4% | 13.7% | 9.6% | 6.5% | 2% |
| Apr 2026 | 22.9% | 21.9% | 18.6% | 12.3% | 11% | 10.1% | 3.2% |
| May 2026 | 24.2% | 22.6% | 19% | 12.1% | 9.7% | 9.4% | 2.9% |
| Jun 2026 | 23.9% | 21.8% | 20.2% | 11.9% | 10.6% | 8.9% | 2.8% |
| Jul 2026 | 23.3% | 23.8% | 18.4% | 10.6% | 12.3% | 9.1% | 2.5% |
| Aug 2026 | 25.7% | 23.3% | 19.5% | 11.7% | 10% | 7.7% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Midea and Toshiba comparison changed over the last 12 months?
3 findings
- Midea was ahead of Toshiba in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand moved from 24% to 23.3%, and its estimated monthly branded searches moved from 6.2K to 7.5K.
- Across the 11 months ending August 2026, Toshiba’s estimated Share of Search among heat pump brands in New Zealand held steady at 2.1%, and its estimated monthly branded searches moved from 530 to 660.
How did search popularity change for New Zealand heat pump brands in August 2026?
3 changes
In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.
Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.
Estimated monthly branded searches for Midea in New Zealand rose 21.6% over 11 measured months, from 6.2K to 7.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Midea’s and Toshiba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Midea
19 branded search terms
- ac midea
- midea
- midea air cooler
- midea appliances
- midea cooktop
- midea dehumidifier
- midea fan
- midea fridge
- midea heat pump
- midea home
- midea induction cooktop
- midea near me
- midea new zealand
- midea nz
- midea online
- midea portable ac
- midea refrigerator
- midea small refrigerator
- midea washing machine
Toshiba
2 branded search terms
- toshiba air conditioner
- toshiba heat pump
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