How popular isToshiba in search?
In August 2026, there were an estimated 660 branded searches for Toshiba in New Zealand which is up 24.5% over the last 11 months. Toshiba holds 2.1% estimated Share of Search among New Zealand heat pump brands and is ranked 7th of 7 competitors for search popularity.
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Which heat pump brands compete with Toshiba?
Share of Search by month for Rinnai, Midea, Daikin, Panasonic, Mitsubishi Electric, Fujitsu, Toshiba. The figures are in the table below the chart.
View monthly share of search table
| Month | Rinnai | Midea | Daikin | Panasonic | Mitsubishi Electric | Fujitsu | Toshiba |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 24% | 18.9% | 15.6% | 7.1% | 5.6% | 2.1% |
| Nov 2025 | 19.4% | 31.5% | 18% | 15.4% | 7.5% | 6.3% | 1.9% |
| Dec 2025 | 18% | 30.2% | 16.5% | 19.8% | 7% | 6.5% | 2.1% |
| Jan 2026 | 20% | 28.3% | 17.5% | 17.5% | 7.9% | 6.7% | 2.2% |
| Feb 2026 | 25.5% | 24.2% | 19.4% | 14.8% | 8.4% | 5.5% | 2.2% |
| Mar 2026 | 25.1% | 22.7% | 20.4% | 13.7% | 9.6% | 6.5% | 2% |
| Apr 2026 | 22.9% | 21.9% | 18.6% | 12.3% | 11% | 10.1% | 3.2% |
| May 2026 | 24.2% | 22.6% | 19% | 12.1% | 9.7% | 9.4% | 2.9% |
| Jun 2026 | 23.9% | 21.8% | 20.2% | 11.9% | 10.6% | 8.9% | 2.8% |
| Jul 2026 | 23.3% | 23.8% | 18.4% | 10.6% | 12.3% | 9.1% | 2.5% |
| Aug 2026 | 25.7% | 23.3% | 19.5% | 11.7% | 10% | 7.7% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 25.7% | 8.3K | -7.3% | +2.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.3% | 7.5K | -17.7% | -0.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.5% | 6.3K | -10.9% | +1.1 points | |
| 4, moved from 5th to 4th | 11.7% | 3.8K | -7.8% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10% | 3.2K | -31.6% | -2.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.7% | 2.5K | -29.7% | -1.5 points | |
| 7, held 7th | 2.1% | 660 | -32% | -0.5 points |
1.
Rinnai25.7%
moved from 2nd to 1st · 8.3K estimated branded searches · -7.3% vs prior month · +2.5 points
2.
Midea23.3%
moved from 1st to 2nd · 7.5K estimated branded searches · -17.7% vs prior month · -0.4 points
3.
Daikin19.5%
held 3rd · 6.3K estimated branded searches · -10.9% vs prior month · +1.1 points
11.7%
moved from 5th to 4th · 3.8K estimated branded searches · -7.8% vs prior month · +1.1 points
10%
moved from 4th to 5th · 3.2K estimated branded searches · -31.6% vs prior month · -2.3 points
6.
Fujitsu7.7%
held 6th · 2.5K estimated branded searches · -29.7% vs prior month · -1.5 points
7.
Toshiba2.1%
held 7th · 660 estimated branded searches · -32% vs prior month · -0.5 points
Compare search popularity between Toshiba and its closest rivals
How has branded search demand for Toshiba changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Toshiba in New Zealand rose from 530 to 660.
- Across the 11 months ending August 2026, Toshiba’s estimated Share of Search among heat pump brands in New Zealand peaked at 3.2% in April 2026 and was lowest at 1.9% in November 2025.
How did search popularity change for New Zealand heat pump brands in August 2026?
6 changes
In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%.
In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%.
In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.
In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%.
In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.
Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.
How is Toshiba measured?
Brandwave collects information about searches that people make online using Toshiba’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- toshiba air conditioner
- toshiba heat pump
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Is Toshiba your brand?
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