How popular isDaikin?
In September 2026, people searched for Daikin by name about 3,470 times in New Zealand, an 8% decrease from the previous year. These searches made up 25.2% of all New Zealand heat pump brand searches, placing Daikin second out of eight brands. When we asked both ChatGPT and Google AI Overviews about heat pump brands, Daikin appeared in four of the five answers and was the second most recommended of the eight.
Daikin is the second most searched of 8 competitors and the second most recommended in AI answers.
RinnaiShare of searches 27.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DaikinShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MideaShare of searches 17%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Mitsubishi ElectricShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FujitsuShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top heat pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Daikin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Daikin is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mitsubishi Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fujitsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heat pump brands
5 answers
Asked ChatGPT
“Which heat pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best heat pump brands in New Zealand?”
Asked ChatGPT
“What's the best heat pump brand in New Zealand for home heating?”
Searched Google, AI Overview
“heat pumps nz”
Searched Google, AI Overview
“heat pump for house”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which heat pump brands compete with Daikin?
Share of searches by month for Rinnai, Daikin, Midea, Mitsubishi Electric, Fujitsu, Panasonic, Toshiba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Daikin | Midea | Mitsubishi Electric | Fujitsu | Panasonic | Toshiba | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 27.4% | 18.2% | 8.7% | 8.1% | 6.5% | 3.9% | 1.5% |
| Nov 2025 | 18.7% | 25.6% | 23.7% | 9.3% | 9.5% | 7.6% | 3.6% | 2% |
| Dec 2025 | 18.1% | 25.4% | 23.4% | 8.5% | 10.8% | 8% | 4.1% | 1.9% |
| Jan 2026 | 20.2% | 25.7% | 20.7% | 8.9% | 10.5% | 7.7% | 4.1% | 2.2% |
| Feb 2026 | 25.8% | 26.8% | 16.1% | 10.2% | 7.9% | 7.1% | 3.9% | 2.2% |
| Mar 2026 | 24.1% | 26.4% | 16.3% | 11.4% | 8.9% | 7% | 3.5% | 2.4% |
| Apr 2026 | 20.8% | 24.7% | 15.2% | 11.1% | 14.2% | 6.3% | 5.5% | 2.2% |
| May 2026 | 23% | 24.5% | 15.8% | 9.2% | 13.6% | 6.9% | 5% | 2% |
| Jun 2026 | 22.9% | 26.4% | 14.6% | 9.5% | 12.8% | 6.6% | 4.8% | 2.4% |
| Jul 2026 | 21.7% | 23.1% | 16.5% | 11.5% | 13.4% | 7% | 4.2% | 2.6% |
| Aug 2026 | 24.8% | 26.1% | 14.5% | 9.8% | 11.2% | 7.3% | 3.6% | 2.6% |
| Sep 2026 | 27.8% | 25.2% | 17% | 9.9% | 8.8% | 6.3% | 3.1% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.8% | 3.8K | -15.3% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.2% | 3.5K | -26.9% | -0.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17% | 2.3K | -11.4% | +2.5 points | |
| 4, moved from 5th to 4th | 9.9% | 1.4K | -24% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.8% | 1.2K | -40.7% | -2.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.3% | 860 | -34.8% | -1 points | |
| 7, held 7th | 3.1% | 430 | -34.8% | -0.5 points | |
| 8, held 8th | 1.9% | 260 | -45.8% | -0.7 points |
1.
Rinnai27.8%
Moved from 2nd to 1st. 3.8K estimated branded searches, -15.3% vs prior month. Share +3 points.
2.
Daikin25.2%
Moved from 1st to 2nd. 3.5K estimated branded searches, -26.9% vs prior month. Share -0.9 points.
3.
Midea17%
Held 3rd. 2.3K estimated branded searches, -11.4% vs prior month. Share +2.5 points.
9.9%
Moved from 5th to 4th. 1.4K estimated branded searches, -24% vs prior month. Share +0.1 points.
5.
Fujitsu8.8%
Moved from 4th to 5th. 1.2K estimated branded searches, -40.7% vs prior month. Share -2.4 points.
6.3%
Held 6th. 860 estimated branded searches, -34.8% vs prior month. Share -1 points.
7.
Toshiba3.1%
Held 7th. 430 estimated branded searches, -34.8% vs prior month. Share -0.5 points.
8.
Hitachi1.9%
Held 8th. 260 estimated branded searches, -45.8% vs prior month. Share -0.7 points.
Compare popularity between Daikin and its closest rivals
Every comparison with Daikin
14 comparisons
How has branded search demand for Daikin changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Daikin in New Zealand fell from 3.8K to 3.5K.
- Across the 12 months ending September 2026, Daikin’s share of searches among heat pump brands in New Zealand decreased from 27.4% to 25.2%.
- Across the 12 months ending September 2026, Daikin’s share of searches among heat pump brands in New Zealand peaked at 27.4% in October 2025 and was lowest at 23.1% in July 2026.
- Across the 12 months ending September 2026, Daikin fell from 1st to 2nd among heat pump brands in New Zealand.
How did search popularity change for New Zealand heat pump brands in September 2026?
6 changes
In September 2026, Rinnai overtook Daikin to become the leader among heat pump brands in New Zealand, with 27.8% of the searches.
In September 2026, Midea gained share of searches among heat pump brands in New Zealand, from 14.5% to 17%.
In September 2026, Fujitsu lost share of searches among heat pump brands in New Zealand, from 11.2% to 8.8%.
In September 2026, Panasonic lost share of searches among heat pump brands in New Zealand, from 7.3% to 6.3%.
In September 2026, Daikin lost share of searches among heat pump brands in New Zealand, from 26.1% to 25.2%.
In September 2026, Hitachi lost share of searches among heat pump brands in New Zealand, from 2.6% to 1.9%.
How are Daikin’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Daikin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- daikin
- daikin a
- daikin ac
- daikin air purifier
- daikin brc1e63
- daikin ducted
- daikin heat pump
- daikin inverter
- daikin vam
- daikin vrv
Do you work for Daikin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Daikin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fan coil brands | 4th of 8 | 2.6% | Show ranking |
| Heat pump brands | 2nd of 8 | 25.2% | Shown above |
| Smart thermostat brands | 2nd of 6 | 37.1% | Show ranking |
Is Daikin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.