Brandwave

Daikin vs tado:Which is more popular?

In September 2026, Daikin had more branded searches than tado among smart thermostat brands in New Zealand. Daikin had about 1,870 branded searches, while tado had 70. Daikin made up 37.1% of all smart thermostat brand searches we track, and tado accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, Daikin and tado each appeared in two of the five answers. Daikin and tado were each mentioned first in one of the two answers that named either.

Among smart thermostat brands in New Zealand in September 2026

Who do people search for more?

Daikin, about 27 searches for every 1 for tado

Daikin 1.9K searchestado 70 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Daikin in 2 of 5tado in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Daikin first in 1tado first in 1

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Top smart thermostat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daikin and tado were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Daikin and tado were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Nest1st
  2. ecobee2nd
  3. Mitsubishi Electric3rd
  4. Daikin4th
  5. Honeywell4th
  6. tado4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecobee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart thermostat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Daikin or tado more popular in search?

This chart shows how often people search Google for Daikin and tado by name. Each line represents a brand's share of searches for all six smart thermostat brands we track, month by month, from searches in New Zealand.

Daikin and tado among smart thermostat brands in New Zealand, by month

Share of searches by month for Daikin, tado. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NestDaikinMitsubishi ElectricHoneywelltadoecobee
Oct 202554.6%30.7%11.8%1.5%0.82%0.66%
Nov 202555.7%29.8%12.2%0.97%0.69%0.69%
Dec 202559.8%27.2%10.1%0.98%0.98%0.84%
Jan 202653.8%32%11%1.1%1.1%1.1%
Feb 202645.8%37.5%14.1%1.1%0.8%0.64%
Mar 202644.9%37.7%14%1.4%1.1%0.8%
Apr 202648%32.7%15.8%1.7%0.79%0.95%
May 202652.4%31.7%13.6%1.2%0.55%0.55%
Jun 202653.1%31.2%13%1.2%0.65%0.91%
Jul 202643%38.1%15.8%1.4%0.79%0.79%
Aug 202647.1%37.2%11.4%1.7%0.79%1.7%
Sep 202644.8%37.1%14.3%1.4%1.4%0.99%

How has the Daikin and tado comparison changed over the last 12 months?

3 findings
  • Daikin was ahead of tado in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Daikin’s share of searches among smart thermostat brands in New Zealand moved from 30.7% to 37.1%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in New Zealand moved from 0.82% to 1.4%, and its estimated monthly branded searches moved from 50 to 70.

How did search popularity change for New Zealand smart thermostat brands in September 2026?

1 change
  1. In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Daikin’s and tado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

9 branded search terms

  • daikin
  • daikin a
  • daikin ac
  • daikin air purifier
  • daikin brc1e63
  • daikin ducted
  • daikin inverter
  • daikin vam
  • daikin vrv

tado

1 branded search term

  • tado

How the Brand Demand Index is measured

Other head-to-heads among smart thermostat brands

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