Brandwave

How popular isMitsubishi Electric?

In September 2026, people searched for Mitsubishi Electric by name about 2,410 times in New Zealand, an 8.1% increase from the previous year. These searches made up 14.3% of all New Zealand smart thermostat brand searches, placing Mitsubishi Electric third out of six brands. When we asked both ChatGPT and Google AI Overviews about smart thermostat brands, Mitsubishi Electric appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Mitsubishi Electric is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. Google NestShare of searches 44.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. DaikinShare of searches 37.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Mitsubishi ElectricShare of searches 14.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. HoneywellShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. tadoShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top smart thermostat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mitsubishi Electric is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Nest1st
  2. ecobee2nd
  3. Mitsubishi Electric3rd
  4. Daikin4th
  5. Honeywell4th
  6. tado4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecobee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart thermostat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smart thermostat brands compete with Mitsubishi Electric?

Mitsubishi Electric against smart thermostat brands in New Zealand, by month

Share of searches by month for Google Nest, Daikin, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NestDaikinMitsubishi ElectricHoneywelltadoecobee
Oct 202554.6%30.7%11.8%1.5%0.82%0.66%
Nov 202555.7%29.8%12.2%0.97%0.69%0.69%
Dec 202559.8%27.2%10.1%0.98%0.98%0.84%
Jan 202653.8%32%11%1.1%1.1%1.1%
Feb 202645.8%37.5%14.1%1.1%0.8%0.64%
Mar 202644.9%37.7%14%1.4%1.1%0.8%
Apr 202648%32.7%15.8%1.7%0.79%0.95%
May 202652.4%31.7%13.6%1.2%0.55%0.55%
Jun 202653.1%31.2%13%1.2%0.65%0.91%
Jul 202643%38.1%15.8%1.4%0.79%0.79%
Aug 202647.1%37.2%11.4%1.7%0.79%1.7%
Sep 202644.8%37.1%14.3%1.4%1.4%0.99%

  1. 1.Google Nest

    44.8%

    Held 1st. 2.3K estimated branded searches, -23.9% vs prior month. Share -2.2 points.

  2. 2.Daikin

    37.1%

    Held 2nd. 1.9K estimated branded searches, -20.4% vs prior month. Share -0.1 points.

  3. 3.Mitsubishi Electric

    14.3%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +2.9 points.

  4. 4.Honeywell

    1.4%

    Moved from 5th to 4th. 70 estimated branded searches, -36.4% vs prior month. Share -0.4 points.

  5. 5.tado

    1.4%

    Moved from 6th to 5th. 70 estimated branded searches, +40% vs prior month. Share +0.6 points.

  6. 6.ecobee

    0.99%

    Moved from 4th to 6th. 50 estimated branded searches, -54.5% vs prior month. Share -0.8 points.

Compare popularity between Mitsubishi Electric and its closest rivals

Every comparison with Mitsubishi Electric

27 comparisons

How has branded search demand for Mitsubishi Electric changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi Electric in New Zealand rose from 2.2K to 2.4K.
  • Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among smart thermostat brands in New Zealand increased from 11.8% to 14.3%.
  • Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among smart thermostat brands in New Zealand peaked at 15.8% in July 2026 and was lowest at 10.1% in December 2025.

How did search popularity change for New Zealand smart thermostat brands in September 2026?

5 changes

  1. In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches.

  2. In September 2026, Mitsubishi Electric gained share of searches among smart thermostat brands in New Zealand, from 11.4% to 14.3%.

  3. In September 2026, Google Nest lost share of searches among smart thermostat brands in New Zealand, from 47.1% to 44.8%.

  4. In September 2026, ecobee lost share of searches among smart thermostat brands in New Zealand, from 1.7% to 0.99%.

  5. In September 2026, Honeywell rose from 5th to 4th among smart thermostat brands in New Zealand.

How are Mitsubishi Electric’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric dehumidifier
  • mitsubishi electric fan
  • mitsubishi electric fridge
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

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How the Brand Demand Index is measured

Where does Mitsubishi Electric compete?

Mitsubishi Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands11th of 111.8%Show ranking
Fridge brands6th of 83.4%Show ranking
Upright freezer brands5th of 82.8%Show ranking
Fridge freezer brands4th of 73.9%Show ranking
Refrigerator double door brands3rd of 63%Show ranking
Heater and dehumidifier brands5th of 50.32%Show ranking
Heat pump brands4th of 89.9%Show ranking
Smart thermostat brands3rd of 614.3%Shown above
Passenger lift brands1st of 478.3%Show ranking
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