Brandwave

Mitsubishi Electric vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than Mitsubishi Electric among home appliance brands in New Zealand. Smeg had about 11,000 branded searches, while Mitsubishi Electric had 1,360. Smeg made up 14.5% of all home appliance brand searches we track, and Mitsubishi Electric accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Mitsubishi Electric appeared in two of the five answers and Smeg in none.

Among home appliance brands in New Zealand in September 2026

Who do people search for more?

Smeg, about 8 searches for every 1 for Mitsubishi Electric

Smeg 11K searchesMitsubishi Electric 1.4K searches

Who does AI mention more?

Mitsubishi Electric, mentioned in 2 of 5 answers, Smeg in 0

Mitsubishi Electric in 2 of 5Smeg in 0 of 5

Who does AI recommend more?

Mitsubishi Electric, the only one of the two named

Mitsubishi Electric first in 2Smeg never named

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. Smeg–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mitsubishi Electric or Smeg more popular in search?

This chart shows how often people search Google for Mitsubishi Electric and Smeg by name. Each line represents a brand's share of searches for all 11 home appliance brands we track, month by month, from searches in New Zealand.

Mitsubishi Electric and Smeg among home appliance brands in New Zealand, by month

Share of searches by month for Smeg, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%

How has the Mitsubishi Electric and Smeg comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home appliance brands in September 2026?

2 changes

  1. In September 2026, Smeg lost share of searches among home appliance brands in New Zealand, from 17.3% to 14.5%.

  2. Estimated monthly branded searches for Mitsubishi Electric in New Zealand rose 13.3% over 12 measured months, from 1.2K to 1.4K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitsubishi Electric

7 branded search terms

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric fan
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

Smeg

15 branded search terms

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg dishwasher
  • smeg fridge
  • smeg home appliances
  • smeg kitchen
  • smeg microwaves
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stoves
  • smeg washing machine

How the Brand Demand Index is measured

Other head-to-heads among home appliance brands

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